Reflection Campaign 2023
Made possible by Tourism Western Australia
Join us in supporting Australian brands, who in turn support Australian communities.
Never has shopping for Australian fashion meant so much.
Commitment to Community
For every item sold, $1 is donated to our non-for-profit partners
Thread Together, who clothe individuals, families and communities in need.
Acknowledgement of Country
#WeWearAustralain acknowledges the traditional owners of the land we showcased throughout this campaign, the Menang people of Kurrah Mia, and their surrounding communities.
The Menang people's continuing custodianship of our land (Boodja), the water (kep) and the fire (kaarl)' is something we will now carry with us on our journey of learning.
We pay our respects to their elders past, present and young, with particular thanks to Vernice Gilles who welcomed us to the land and shared the voice of her community.