Showroom-X has continually stood as a staunch advocate for Australian brands, but we also acknowledge the abundant talent present in the broader fashion landscape.
When Ukrainian label GUDU found its way onto founder Kelly Atkinson's radar, it was an instant and heartfelt connection.
GUDU's fundamental mission revolves around female empowerment, achieved through the creation of meticulously tailored ensembles that accentuate and celebrate femininity.
The brand's unique aesthetic shines through in Lasha Mdinaradze's self-contained designs, where no additional accessories are needed to complete the ensemble. GUDU's garments, featuring eye-catching silhouettes and bold contours, elegantly drape and pay homage to the female form.
In the words of GUDU's creative director, Lasha Mdinaradze, "The woman is always in the very centre of my attention. I wish to create outfits for her that would reveal her gentle power, personality, and passion all at once."
GUDU's studio is situated in Kyiv, Ukraine, and faced with recent challenges, they've had to manufacture their stock within a secure bomb bunker. In these tumultuous times, supporting Ukrainian brands and businesses is paramount for their survival.