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MUSINGS

        
{"author":"Showroom-X","date_published":"23rd Nov 2020","show_read_more":false,"summary":"FASHION LAUREATE AWARDS 2020\r\n\r\n\tIt’s certainly an understatement to say that it’s been a particularly difficult year for the fashion industry (just as it has for all people and businesses). In response to the unfolding crises this year has brought, the 2020 Fashion Laureate Awards (sponsored by IMG and first established in 2008) has adapted its categories to better recognise the willpower and persistence of the industry leaders, designers and businesses in the wake of COVID-19.\r\n\r\n\r\n\r\n\r\nThis year’s award categories include Sustainable Innovation, Established Designer, Emerging Designer, The People’s Choice and 2020 Award for Change and Innovation.\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n            Showroom-X is thrilled to receive a nomination for the Australian Fashion Laureate’s Change and Innovation Award.\r\n\r\n\r\n\r\n\t\r\n\r\n\r\n\r\n\t\r\n\r\n\r\n\r\n\t\r\n\r\n\r\n\r\n\r\nThe nomination acknowledges “industry leaders and businesses that have shown admirable efforts to adapt and operate through the challenges faced over the last 12 months”.\r\n\r\n\r\n\r\n\r\n\tWe are honoured to share this experience with some of our partnered labels and fellow nominees, including Esse Studios, KITX and Bassike. \r\n\t\r\n\t\r\n\r\n\r\n\r\n\r\n\t\r\n\tESSE Studios Founded in 2017, Charlotte Hicks launched ESSE Studios with a dream to craft timeless, considered wardrobe staples while also combating the volume of waste produced by the fashion industry each year. Beloved for its slow-release, capsule collections, each design is intended to be worn beyond its release season, and is constructed from high quality materials such as Italian cotton and high quality yarn. The cult favourite ready-to-wear label is nominated for the Best Emerging Designer award.\r\n\r\n\r\n\t\r\n\tKITX Since its conception, KITX’s creative director, Kit Willow, has built her collections around the ethos of “planet over profit”. The sustainability-driven label provides women with ready-to-wear pieces that aim to minimise fashion’s impact on the planet and its natural resources. KITX is nominated for the Best Established Designer award, which celebrates designers for their innovation and practice within the sustainability sector.\r\n\r\n\r\n\t\r\n\tBassike \r\nFounded in 2006 with high-end design and sustainable manufacturing at front of mind, the Bassike philosophy rings clear throughout the brand’s range of organic cotton jersey separates and luxurious wardrobe essentials. Bassike is nominated alongside KITX for the Best Established Designer award.\r\n\r\n\r\nThe awards follow a year of intensive growth and development for Showroom-X. In addition to our Australian launch in August, CEO and co-founder Richard Paulson was invited by Business of Fashion’s Imran Amed to participate in a digital global Retail Roundtable platform. The online conversation continues fortnightly in conjunction with the Australian Fashion Council. Paulson has also been invited to speak as speaker at the upcoming international Fashion Futurum Forum, exploring the topic “What is the future of fashion independent brands in post-COVID reality?”, and will be livestreamed on leading Russian and international media and social media platforms.\r\n\r\n\r\nOver 30 industry veterans including media, buyers, communications professionals, brands, executives and designers will decide the winners of the 2020 Australian Fashion Laureate, announced to the public on December 1. The awards hope to bring unity to the industry and a sense of optimism and prosperity as the year draws to a close.\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n# x-field x-format:yaml\r\nbodyTitle: Lorem ipsum dolor sit amet\r\nteaserText: |\r\n        It’s certainly an understatement to say that it’s been a particularly difficult year for the fashion industry (just as it has for all people and businesses). In response to the unfolding crises this year has brought, the 2020 Fashion Laureate Awards (sponsored by IMG and first established in 2008) has adapted its categories to better recognise the willpower and persistence of the industry leaders, designers and businesses in the wake of COVID-19.\r\npublication:\r\n    name: Showroom-X\r\n    image: /product_images/import/L-parallax-3-image-9.jpg\r\n    note: |\r\nrelated:\r\n    title: More From The Journal\r\n    items: \r\n        - /musings/place-of-influence/\r\n        - /musings/in-conversation-with-showroomx-muse-kym-ellery/\r\n        - /musings/personal-best/\r\n        - /musings/art-of-the-land-postcards-from-terra-australis-incognito/\r\nrelatedProduct:\r\n    title: Related Products\r\n    items: [376, 377, 381, 382]","tags":[{"name":"Learnings","url":"https://showroom-x.com/musings/tag/Learnings"}],"thumbnail":{"alt":"FASHION LAUREATE AWARDS 2020","data":"https://cdn11.bigcommerce.com/s-s1mbbc7h64/images/stencil/{:size}/uploaded_images/img-8287.jpg?t=1606124855"},"title":"FASHION LAUREATE AWARDS 2020","url":"https://showroom-x.com/musings/fashion-laureate-awards-2020/"}
FASHION LAUREATE AWARDS 2020

FASHION LAUREATE AWARDS 2020

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{"author":"Jaime Carmody","date_published":"13th Nov 2020","show_read_more":false,"summary":"Secret Australia: Rhor Remedy\r\n\r\n\tBased in the Far North Queensland’s city of Cairns, Emily Rohr credits her father, a dermatologist, for cementing her love of both skincare and art. “We would get so many free products from the different conferences, and would always have dermatology magazines lying around the house,” Rorh recalls. “I think all those wonderful close up microscopic images of skin also lay the foundations for my love of abstract art.”\r\n\r\n\r\nIn another circumstance of worlds colliding, an incident involving mixing raw cadmium powders for paint spurred her journey of discovery into the wellness industry. “Conventional Western medicine is great, don’t get me wrong. If I have a gunshot wound or some very serious illness it is fantastic. But for everyday use of things, especially when we are not sick, I think it is crazy to use harsh chemicals when the natural world provides so much,” Rohr explains. “This is one of the many reasons why I wanted a really clean skincare that actually had benefits, and contained significant natural activities.”\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n            “For us, Indigenous culture is not \r\n\t‘other’.   \r\n\t It is our \r\n\tfamily and friends, it is embedded in our lives ...”\r\n\r\n\r\n\r\n\t\r\n\r\n\r\n\r\n\t\r\n\r\n\r\n\r\n\t\r\n\r\n\r\n\r\n\r\nRohr’s daily experiences with local Indigenous Australians was another motivator for launching the brand. “Every day we would sit in the [art] studio and the ladies would worry about their grandchildren and loss of culture, in the same way my parents and grandparents would lament that none of us go to mass or do certain things”.\r\n\r\n\r\nInspired by her surroundings and a desire to formulate clean, plant-based skincare, Rohr developed her own eponymous range that harnessed the teachings of Australian Indigenous cultures. Rohr Remedy’s key point of difference is its blend of native ingredients commonly found in bush medicines. With past experience and training in cultural practices, Rohr ensures that respect for Indigenous Australian cultures pervades all the brand’s products. “For us, Indigenous culture is not ‘other’. It is our family and friends, it is embedded in our lives ...”\r\n\r\n\r\n\r\n\r\n\t“We actually live and come from regional Australia, so these plants are everyday and very much part of our lives; they are not exotic to us,” she says. “We also are not doing it as just an empty marketing exercise. For us, the percentage of the raw is absolutely crucial.”  \r\n\t\r\n\t\r\n\r\n\r\n\r\n\r\n\t The Australian landscape plays such a large role in Rohr’s professional and personal experience, though there’s one part of the country that never ceases to inspire her. “I adore the desert,” she says. “Australian deserts are some of the oldest in the world, so actually have a lot of vegetation, they are not denuded sand dunes. In the desert I am always reminded of how insignificant I am, so it is very humbling, but equally I realise how precious every bit of life is, I guess the harshness of the desert always reminds us of the fragility of being alive.” Driving across Australia and taking a different road each time is something Rohr and her family engage in yearly.  “I love camping and the simplicity of being out of range. For some people this is not such a good or joyous thing but for me it is either desert or ocean that clears my head and gives me stillness.”\r\n\r\n\r\n\tAs for what’s next on her travel bucket list? “I am actually very keen to get to the South Coast of NSW. We have lots of friends who have moved there and it is such a beautiful part of the world. This is more because we haven’t been there for many years and believe it is time to go. Also Kangaroo Island, all these places were badly affected by fires, so I really know that they need our support (although I would go anyway, but I love that I can throw that in as a shout out for my mates towns). I also really want to go to Wilson’s Prom in Victoria again. I just need a Southern cool air hit.”\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n# x-field x-format:yaml\r\nbodyTitle: Lorem ipsum dolor sit amet\r\nteaserText: |\r\n        Based in the Far North Queensland’s city of Cairns, Emily Rohr credits her father, a dermatologist, for cementing her love of both skincare and art. “We would get so many free products from the different conferences, and would always have dermatology magazines lying around the house,” Rorh recalls. “I think all those wonderful close up microscopic images of skin also lay the foundations for my love of abstract art.”\r\npublication:\r\n    name: Jaime Carmody\r\n    image: /product_images/import/Jaime-Carmody.jpg\r\n    note: |\r\nrelated:\r\n    title: More From The Journal\r\n    items: \r\n        - /musings/muse-jess-gomes/\r\n        - /musings/secret-australia-the-travelista/\r\n        - /musings/secret-australia-bella-thomas/\r\n        - /musings/regenerative-fashion-with-kitx/\r\nrelatedProduct:\r\n    title: Related Products\r\n    items: [787, 238, 237, 231]","tags":[{"name":"Postcards","url":"https://showroom-x.com/musings/tag/Postcards"}],"thumbnail":{"alt":"Secret Australia: Rhor Remedy","data":"https://cdn11.bigcommerce.com/s-s1mbbc7h64/images/stencil/{:size}/uploaded_images/rohrremedy-botanicals-7.jpg?t=1605239853"},"title":"Secret Australia: Rhor Remedy","url":"https://showroom-x.com/musings/secret-australia-rhor-remedy/"}
Secret Australia: Rhor Remedy

Secret Australia: Rhor Remedy

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{"author":"Victoria Pearson","date_published":"2nd Nov 2020","show_read_more":false,"summary":"Muse: Jess Gomes\r\n\r\n\tModel, actor and beauty entrepreneur Jessica Gomes has been based in the USA for the past 15 years (calling Los Angeles home for eight), but her heart is still very much in her hometown of Perth, Western Australia.\r\n\r\n\r\n\r\n\r\n“I miss my family. I miss the simple things like going to Mum's house for a home-cooked meal or being able to walk down the street to my sister's house. Western Australia does remind me of California in a way, the landscape and the blue skies,” says Gomes over the phone from her home in LA. “When I was growing up it felt like the most isolated place in the world but now, more than ever, it's feels like one of the most sacred places in the world that you could be in.”\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t “I say this to a lot of young models:  \r\n\t You have a strong sense of self.”\r\n\r\n\r\n\r\n\t  “I didn't fit in a box\r\n\t and thats OK\"\r\n\r\n\r\n\t\r\n\r\n\r\n\r\n\t\r\n\r\n\r\n\r\n\r\nGomes’s father is Portuguese and her mother Singaporean-Chinese, giving the model her otherworldly beauty that has seen her career on a steep trajectory since she left home at 17 to chase an international career in modelling.\r\n\r\n\r\nIn those early days in the Big Apple, when she was working with global fashion brands and shooting editorials with Harper’s BAZAAR, Vogue and Glamour, she lived with fellow Perth model and fashion darling, Gemma Ward. Kindred spirits, you were more likely to find the pair at home reading on a Saturday evening than in a hot new nightclub.\r\n\r\n\r\n\r\n\r\n\t“Gemma was always somebody that I looked up to, and when we first moved to New York we would sit around and she would she tell me about books she had read, books that I hadn't even heard of. We talked about film and things other than modelling. I feel lucky that I got to grow up with an incredibly unique and intelligent woman.” \r\n\t\r\n\t\r\n\r\n\r\n\r\n\r\n\t “I just worked so much in those formative years – first leaving Perth to go to work in Asia, then to New York. And I always had this thing – that because I didn't go to university I needed to make up for it. So, I was always reading a lot and looking up words in the dictionary. I was trying to educate myself because I was meeting all these highly educated people and incredibly talented writers. It was the circle we were moving in. It was definitely the days before social media, even before the whole celebrity thing.”\r\n\r\n\r\n\tGomes says she is still a homebody these days, which made it easy to adapt to the chilled-out LA lifestyle. She’s adopted the West Coast uniform of flowing sundresses, jumpsuits, jeans and t-shirts and flats, and she meditates, hikes in the Hollywood Hills and keeps her cupboard well stocked with multi-vitamins and fresh organic food. That incredible skin is thanks to her skincare brand Equal Beauty, of which she is CEO, and the Beauty Chef’s Glow.\r\n\r\n\r\n\t“And I get my sleep these days,” she says. “I'm pretty boring!” After a career like hers, well, a bit of boring sounds more than deserved.\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n# x-field x-format:yaml\r\nbodyTitle: Lorem ipsum dolor sit amet\r\nteaserText: |\r\n        Model, actor and beauty entrepreneur Jessica Gomes has been based in the USA for the past 15 years (calling Los Angeles home for eight), but her heart is still very much in her hometown of Perth, Western Australia.\r\npublication:\r\n    name: Kellie Hush\r\n    image: /product_images/import/kellie-hush.jpg\r\n    note: |\r\nrelated:\r\n    title: More From The Journal\r\n    items: \r\n        - /musings/place-of-influence/\r\n        - /musings/in-conversation-with-showroomx-muse-kym-ellery/\r\n        - /musings/personal-best/\r\n        - /musings/art-of-the-land-postcards-from-terra-australis-incognito/\r\nrelatedProduct:\r\n    title: Related Products\r\n    items: [878, 864, 859, 868]","tags":[{"name":"Muses","url":"https://showroom-x.com/musings/tag/Muses"}],"thumbnail":{"alt":"Muse: Jess Gomes","data":"https://cdn11.bigcommerce.com/s-s1mbbc7h64/images/stencil/{:size}/uploaded_images/jg-parallax-3-image-10.jpg?t=1604299792"},"title":"Muse: Jess Gomes","url":"https://showroom-x.com/musings/muse-jess-gomes/"}
Muse: Jess Gomes

Muse: Jess Gomes

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{"author":"Victoria Pearson","date_published":"29th Oct 2020","show_read_more":false,"summary":"Let's Talk About Denim\r\n\r\n\tHigh-waisted, low slung, boot cut, skinny, flared and wide-leg – the subject of a million songs, films, frantic change-room text messages and marketing campaigns. Classics for a reason, for this Showroom-X Learnings report we’re talking about: denim.\r\n\r\n\r\n\r\n\r\nSociety has had a love affair with denim since the 1800s – that’s not a mistake. Yet despite its prevalence in our wardrobes (how many of us own more than one pair of jeans?), it’s only in recent years we’ve worked to understand the detrimental impacts that denim production has on our environment.\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n            \"We are empowering brands \r\n\t that use responsible behaviours to reduce their impact through radical transparency\"\r\n\r\n\r\n\r\n\t\r\n\r\n\r\n\r\n\t\r\n\r\n\r\n\r\n\r\nLet’s start with the textile itself: denim is a type of sturdy cotton twill. Cotton grows in full sunlight and takes an average of 140 days to grow – from seed to ready-to-be-picked. After the cotton is harvested it goes through the ‘ginning’ process – where it is processed by machines to separate fibres from seeds, and the fibres are turned into thread.\r\n\r\n\r\n\r\n\r\nDenim is then created from weaving horizontal threads and vertical threads together. Some threads are dyed, some are left white. Using sharp scissors cutting over a pattern, the denim is cut into pieces. It’s then fashioned into garments, by skilled workers or machines, using various stitches.\r\n\r\n\r\n\r\n\r\n\tWhen we pull on our favourite pair of denim jeans each day, it’s unlikely we’re also considering the volume of water that is used to make them – but we should. \r\n\t\r\n\t\r\n\r\n\r\n\r\n\r\n\t It is estimated that producing a pair of jeans consumes around 2900L of water, and large amounts of chemicals and energy.\r\n\r\n\r\n\r\n\r\n\tAlso disheartening are the environmental ramifications of the dyeing process. Indigo dye is a common colourant used to shade textiles, paper, leather, and plastic. Unfortunately, textile effluents containing indigo dye (and other dye types) make water toxic and harmful for human and animal consumption, which causes an imbalance in different aquatic ecosystem food chains the world over.\r\n\r\n\r\n\tAnd then there is the waste. A study published by IntechOpen (Understanding Denim Recycling: A Quantitative Study with Lifecycle Assessment Methodology), estimated that around “65 billion tons of raw materials were processed by the industrial system at the end of the first decade of the twenty-first century, and this quantity is expected to reach about 82 billion tons by the end of 2020.”\r\n\r\n\r\n\tLuckily, many denim manufacturers and fashion labels have made sustainably sourced and processed denim a priority in their collections, embracing greener methods and working to educate their customers on the true financial and environmental cost of the textile. Businesses like FibreTrace – a tech company that uses patented technology to trace cotton fibres at every step of the supply chain – are realising a vision for a more transparent, ethical and sustainable denim industry. “We are empowering brands that use responsible behaviours to reduce their impact through radical transparency,” explains FibreTrace’s Director, Danielle Statham.\r\n\r\n\r\n\t“It’s completely available in real time for any brand to log in and know exactly where their product is within the supply chain,” she says. “Right through to when a consumer purchases a product, the consumer will be able to be given that information by the marketing department of the brand, and the brand will be able to deliver all of that information through to the consumer and give them that compelling story. It’s like a passport.”\r\n\r\n\r\n\tShowroom-X values information and transparency; we believe you should know where your garments (and their materials) come from and the true cost they have on the Earth. So next time you pull out your favourite pair of denim, consider their origin and love them the way they deserve to be loved. Each piece that enters your wardrobe should have a place of purpose and love.\r\n\r\n\r\n\tTo read more about sustainably-lead design, see our interview with KITX Creative Director, Kit Willow, or shop ESSE Studios’s sustainable denim jeans below.\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n# x-field x-format:yaml\r\nbodyTitle: Lorem ipsum dolor sit amet\r\nteaserText: |\r\n        When we pull on our favourite pair of denim jeans each day, it’s unlikely we’re also considering the volume of water that is used to make them – but we should. It is estimated that producing a pair of jeans consumes around 2900L of water, and large amounts of chemicals and energy.\r\npublication:\r\n    name: Victoria Pearson\r\n    image: /product_images/import/Victoria-Pearson-2.jpg\r\n    note: |\r\nrelated:\r\n    title: More From The Journal\r\n    items: \r\n        - /musings/regenerative-fashion-with-kitx/\r\n        - /musings/secret-australia-the-travelista/\r\n        - /musings/tactile-love/\r\n        - /musings/musings/art-of-the-land/\r\nrelatedProduct:\r\n    title: Related Products\r\n    items: [221, 442, 776, 825]","tags":[{"name":"Learnings","url":"https://showroom-x.com/musings/tag/Learnings"}],"thumbnail":{"alt":"LET’S TALK ABOUT DENIM","data":"https://cdn11.bigcommerce.com/s-s1mbbc7h64/images/stencil/{:size}/uploaded_images/esse-studio-jeans.jpg?t=1603959496"},"title":"LET’S TALK ABOUT DENIM","url":"https://showroom-x.com/musings/lets-talk-about-denim/"}
LET’S TALK ABOUT DENIM

LET’S TALK ABOUT DENIM

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{"author":"Jaime Carmody","date_published":"23rd Oct 2020","show_read_more":false,"summary":"SECRET AUSTRALIA: THE TRAVELISTA\r\n\r\n\tBased in Sydney’s East, Giuliana DeFelice has always admired the simplicity and effortlessness of her grandmother’s beauty routine. “Nonna used a very light almond oil with a little orange blossom water on her skin, that’s all.”\r\n\r\n\r\n\r\n\r\nBut it was a historic monastery next to her family home in Tuscany that inspired DeFelice to launch her own beauty brand, The Travelista. “Gaining rare access to the apothecary botanical library revealed the moisturising secrets of natural remedies used in Italy since medieval times.” This sparked the idea for the first botanical formula, and five years after returning home to Sydney, The Travelista launched its luxurious range of specially formulated hydrating products to the beauty market.\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t “The joy of travel and the freedom in escape.”\r\n\r\n\r\n\r\n\t  Pared-back  \r\n\t beauty rituals ”\r\n\r\n\r\n\t\r\n\r\n\r\n\r\n\t\r\n\r\n\r\n\r\n\r\nWith ‘effortless beauty travel’ at the heart of the brand, and an emphasis on creating less wastage, the goal was simple: to create a series of pared-back beauty rituals without too many steps. Specifically formulated for the “beauty traveller”, DeFelice centred the brand around the ideology that The Travelista (the woman) should be outside enjoying her day rather than in the bathroom applying products to her skin. “It’s about sharing the whole experience, the joy of travel and the freedom in escape”. This ethos permeates the range, with each product taking into consideration how it feels, what it smells like and how it is visually identified. “We wanted to capture that feeling of waking up somewhere new … through a considered collection that gives you supple glowing skin, everyday”.\r\n\r\n\r\n\r\n\r\nIn terms of inspiration, DeFelice credits “the scent of sunshine and endless days'' as constants, and fills her afternoons and weekends by exploring Australia’s coastline and famous beaches such as Bondi, Gordon's Bay and Avalon. “Lately, I’ve been exploring the little beaches around Parsley Bay. There’s something about a rock with a ladder into the water, an invitation to discover yet another secret swimming spot. I love the scent of sunshine and salt, It’s the scent of endless days and captures the magic of pure escape.”\r\n\r\n\r\n\r\n\r\n\t“The cleansing calm of the salt air, waking up by the ocean and to be the first on the beach is incredible”. \r\n\t\r\n\t\r\n\r\n\r\n\tIn awe of the water’s horizon, next on DeFelice’s Australian bucket list is a trip to the Hinterland. “It is meditative, for me, paradoxically, it’s in the travelling that I really appreciate the beauty of stillness”.\r\n\r\n\r\n\r\n\r\n\tWith the warmer months approaching, DeFelice recommends boosting hydration both inside and out with B1 and C Vitamins and using “skin identical” botanicals. ”Coming into the summer months, our skin requires extra nourishment and hydration”.\r\n\r\n\r\n\r\n\r\n\t“We expose our skin to the elements more than we realise and skincare rituals that are kind to the skin (ie: skin-compatible - without irritating additives) absorb more effectively and work at a deeper level for cell repair, renewal and to strengthen the skin’s barrier function.”\r\nAlongside a healthy skincare routine, she also recommends engaging in self-care rituals such as body brushing.\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n# x-field x-format:yaml\r\nbodyTitle: Lorem ipsum dolor sit amet\r\nteaserText: |\r\n        Based in Sydney’s East, Giuliana DeFelice has always admired the simplicity and effortlessness of her grandmother’s beauty routine. “Nonna used a very light almond oil with a little orange blossom water on her skin, that’s all.\r\npublication:\r\n    name: Jaime Carmody\r\n    image: /product_images/import/Jaime-Carmody.jpg\r\n    note: |\r\nrelated:\r\n    title: More From The Journal\r\n    items: \r\n        - /musings/place-of-influence/\r\n        - /musings/in-conversation-with-showroomx-muse-kym-ellery/\r\n        - /musings/personal-best/\r\n        - /musings/art-of-the-land-postcards-from-terra-australis-incognito/\r\nrelatedProduct:\r\n    title: Related Products\r\n    items: [618, 616, 620, 870]","tags":[{"name":"Postcards","url":"https://showroom-x.com/musings/tag/Postcards"}],"thumbnail":{"alt":"SECRET AUSTRALIA: THE TRAVELISTA","data":"https://cdn11.bigcommerce.com/s-s1mbbc7h64/images/stencil/{:size}/uploaded_images/tt-parallax-1-image-2.jpg?t=1603431881"},"title":"SECRET AUSTRALIA: THE TRAVELISTA","url":"https://showroom-x.com/musings/secret-australia-the-travelista/"}
SECRET AUSTRALIA: THE TRAVELISTA

SECRET AUSTRALIA: THE TRAVELISTA

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{"author":"Victoria Pearson","date_published":"14th Oct 2020","show_read_more":false,"summary":"REGENERATIVE FASHION WITH KITX\r\n\r\n\t\"The greatest challenge is the purity of designing for the planet before profit.\"\r\n\r\n\r\nEach designer, whether helming a large Maison or the sole operator of their own brand, has a set of self-imposed design codes they abide by. Trends come and go, of course, but these codes speak more to the DNA of the brand – whether it be tailoring, occasion wear or craftsmanship, etc.\r\n\r\n\r\nFor KITX founder and creative director, Kit Willow, her brand’s DNA is intrinsically tied to the preservation of the earth. “Every decision I make is the planet before profit,” she explains on the phone during our interview. “Therefore it is a big investment for the planet, and you don’t make as much money, that is probably the biggest challenge.”\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t “Every decision I make is \r\n\tplanet before profit”\r\n\r\n\r\n\r\n\r\n\r\n\t\r\n\r\n\r\n\r\n\t\r\n\r\n\r\n\r\n\r\nLaunched in 2015, Willow’s ethos was clear: build a women’s ready-to-wear label that not only celebrated beauty but was sustainably driven. The KITX website even features a dedicated ‘Our Promise’ section, detailing “KITX promises to be at the forefront of sustainable designer fashion globally, by consciously sourcing every material and component. This ethos goes into every design we create to minimise the impact on our planet’s natural precious resources.\r\n\r\n\r\nIn the debut feature for Showroom-X’s Learnings platform, we spoke to Willow about all things sustainability, regeneration and working with waste.\r\n\r\n\r\n\t“We are committed to being an example of true style for the modern global era, we simply don't believe in quality fashion that harms our planet and natural eco-systems.”\r\n\t\r\n\t\r\n\r\n\r\n\t\r\n\tHow do you define sustainability in fashion?\r\nSo there is sustaining the current status quo and there is regenerating, which is what we are in right now. I almost feel like sustainability is now backwards because we not only need to sustain, we need to regenerate. We need to regenerate marine litter, regenerate waste, regenerate soil, and regenerate clean water … Thirty, 40 years ago we could focus on sustaining, but we are past that now. So I feel like it is more about regeneration now. The more I have learnt, the more I know that the impact we are having and what we are doing is actually more about regenerating. How we do that is through conscious sourcing. The impact fashion has comes from the materials sourced.\r\n\r\n\r\n\t\r\n\tHow do you personally go about sourcing your fabrics?\r\nWhen I look at materials … I have three pillars of sustainability I will only order from. They include, organic in the agricultural process; natural in that they are either silk, cotton, linen or hemp; and that they are upcycled and do not come from waste, or they have come from discarded nylon, polyester, or they have been passed down and are hand woven.\r\n\r\n\r\n\tConsciously sourcing materials can minimise the impact on the planet without compromising the style and design of the product. In that, there is a sustaining practice but also moving into the future with a more regenerative practice.\r\n\r\n\r\n\t\r\n\tWhat are some other challenges that arise for a sustainable design-led brand? \r\nThe greatest challenge is the purity of designing for the planet before profit. Every decision I make is, the planet before profit and therefore it is a big investment for the planet and you don’t make as much money, that is probably the biggest challenge.\r\n\r\n\r\n\t\r\n\tHow difficult do you think it is to educate customers about shopping in this more conscious manner?\r\nIt has [had] an enormous uptake since I’ve launched KITX, so that’s been really great. I don’t criticise designers, but at least there are more people talking about it and they are feeling a rush about it, so that has created more awareness for the customers, which is a really good thing.\r\n\r\n\r\n\tFor me, it is always about the product as well, being able to stand on its own two feet and design beautifully and fit beautifully, that at the end of the day is going to sell the right product not the sustainability credential, that is the bonus.\r\n\r\n\r\n\t\r\n\tDo you find it is hard to keep yourself accountable with that principle that you have made for yourself?\r\nAlways! I have that situation all the time. Locally sourced versus easy, or cheaper fabric versus organic cotton at $2.50 a metre. What do I choose? The organic cotton at $2.50 a metre because I know that it will break back down into earth, I know that no chemicals have been used in the agricultural process. There are also some beautiful fabrics that have polyester and nylon in them which I won’t do, so it is a constant battle.\r\n\r\n\r\n\t\r\n\tWhat does it mean to be circular in the context of fashion?\r\nI think circularity is absolutely key, but at the same time circulatory is also about end life. So, what I was saying about discarding denim and then reusing it, that is circular but also regenerative. You can have circular, with a farming practice that maybe isn’t regenerative if you are reusing its end life. Which is important, but the key is that 70 percent of the materials we are using [are] sourced to have the greatest impact on the planet’s resources, which creates pollution. That is the component that has to be nailed before working out how to circulate end use as well.\r\n\r\n\r\n\t\r\n\tSo it is at the origin of the fabric?\r\nIYes, we are so far from getting that right as an industry. It is so great to think ahead and think circularly, but at the same time, lets’ really understand the key to sourcing to have a minimum impact.\r\n\r\n\r\n\t\r\n\tWhat is on the horizon for the immediate future of KitX? What is your priority at the moment and your major focus for making the brand as planet friendly as possible? \r\nIt is more about being innovative than anything else. Working more with waste – I am really interested in that – and starting to move more into regenerative circulatory.\r\n\r\n\r\n\tIt’s thinking about the impact of everything that we have. Where has it come from? What impact did it have when it was created? I suppose that is the idea of circularity too and then what will happen with it when you discard it? Where will it go?\r\n\r\n\r\n\r\n\r\n\r\n\r\n<\r\n\r\n# x-field x-format:yaml\r\nbodyTitle: Lorem ipsum dolor sit amet\r\nteaserText: |\r\n        In the debut feature for Showroom-X’s 'Learnings' platform, we spoke with KITX founder, Kit Willow, about all things sustainability, regeneration and working with waste.\r\npublication:\r\n    name: Victoria Pearson\r\n    image: /product_images/import/Victoria-Pearson-2.jpg\r\n    note: |\r\nrelated:\r\n    title: More From The Journal\r\n    items: \r\n        - /musings/place-of-influence/\r\n        - /musings/in-conversation-with-showroomx-muse-kym-ellery/\r\n        - /musings/personal-best/\r\n        - /musings/art-of-the-land-postcards-from-terra-australis-incognito/\r\nrelatedProduct:\r\n    title: Related Products\r\n    items: [841, 831, 675, 614]","tags":[{"name":"Learnings","url":"https://showroom-x.com/musings/tag/Learnings"}],"thumbnail":{"alt":"REGENERATIVE FASHION WITH KITX","data":"https://cdn11.bigcommerce.com/s-s1mbbc7h64/images/stencil/{:size}/uploaded_images/single-tier-harness-front.jpg?t=1602660475"},"title":"REGENERATIVE FASHION WITH KITX","url":"https://showroom-x.com/musings/regenerative-fashion-with-kitx/"}
REGENERATIVE FASHION WITH KITX

REGENERATIVE FASHION WITH KITX

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{"author":"Victoria Pearson","date_published":"16th Sep 2020","show_read_more":false,"summary":"MY SECRET AUSTRALIA: BELLA THOMAS\r\n\r\n\tIn the second of our \r\n\tMy Secret Australia series, model-artist-photographer Bella Thomas talks effortless beauty and secret hiking trails.\r\n\r\n\r\nAsk Bella Thomas what she does for a living and her answer will likely change depending on the day. “I would describe myself as some kind of artist,” she says. “Some weeks I’m modelling full time, some days I find myself taking photos, creating with clay or have my head deep in photoshop. I don’t like to box myself in, makes me anxious,” she laughs.\r\n\t\r\n\r\n\r\nBorn and raised by the Sydney shoreline, Thomas grew up with sandy feet and hot salted chips at sunset. “The beauty in simplicity is what I cherish and find most special.” This sense of simplicity in her surrounding environments imbues much of her creative output. “I don’t like to over complicate anything. When I have a project to do I come up with ideas and then keep peeling it back, aiming to always show beauty in the most effortless way,” she reflects. “True beauty is effortless, just like the Australian landscape.”\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t “Our world, in particular Australia, is so magnificent.”\r\n\r\n\r\n\r\n\t  “True beauty is\r\n\t effortless”\r\n\r\n\r\n\t\r\n\r\n\r\n\r\n\t\r\n\r\n\r\n\r\n\r\nThomas’s perception of success, and the industry, reflects her laid-back, intuitive spirit. “Being part of the fashion industry, and coming from how I was raised, I am realising more and more [how] much I need ‘simple’.”\r\n\t\r\n\r\n\r\nWhen in search of creative inspiration, she turns her gaze to the NSW coastline (“The south coast of NSW has me in awe every time I take the drive down. I love the people and the landscape”), but it’s the WA shoreline that holds a special place in her heart.\r\n\t\r\n\r\n\r\n\t“A few years ago I went to Perth for a job. We drove eight hours from the airport to Esperance, and then another three hours by boat to this natural pink lake on an island. It was so surreal.”\r\n\t\r\n\t\r\n\t\r\n\t\r\n\t\r\n\t\r\n\r\n\r\n\r\n\r\n\tThough she holds her secret hideaways close to her chest, she is happy to share her new favourite hiking trail. “One new hiking spot I’ve recently come across is a gem, it’s up in the Bouddi National Park. I think you start at Putty Beach … it’s pretty!” As for where Thomas dreams of exploring next? “I’d love to explore Tasmania more, have heard there is so much beauty to see!”\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n# x-field x-format:yaml\r\nbodyTitle: Lorem ipsum dolor sit amet\r\nteaserText: |\r\n        In the second of our My Secret Australia series, model-artist-photographer Bella Thomas talks effortless beauty and secret hiking trails.\r\npublication:\r\n    name: Victoria Pearson\r\n    image: /product_images/import/Victoria-Pearson-2.jpg\r\n    note: |\r\nrelated:\r\n    title: More From The Journal\r\n    items: \r\n        - /musings/place-of-influence/\r\n        - /musings/in-conversation-with-showroomx-muse-kym-ellery/\r\n        - /musings/personal-best/\r\n        - /musings/art-of-the-land-postcards-from-terra-australis-incognito/\r\nrelatedProduct:\r\n    title: Related Products\r\n    items: [497, 295, 217, 743]","tags":[{"name":"Muses","url":"https://showroom-x.com/musings/tag/Muses"}],"thumbnail":{"alt":"Secret Australia: BELLA THOMAS","data":"https://cdn11.bigcommerce.com/s-s1mbbc7h64/images/stencil/{:size}/uploaded_images/parallax-1-image-3.jpg?t=1600243864"},"title":"Secret Australia: BELLA THOMAS","url":"https://showroom-x.com/musings/secret-australia-bella-thomas/"}
Secret Australia: BELLA THOMAS

Secret Australia: BELLA THOMAS

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{"author":"Victoria Pearson","date_published":"9th Sep 2020","show_read_more":false,"summary":"MY SECRET AUSTRALIA: SIR\r\n\r\n\tIn the first of Showroom-X’s \r\n\tMy Secret Australia series, we talk inspiring landscapes with SIR co-founders, Nikki Campbell and Sophie Coote.\r\n\r\n\r\nFor resortwear label SIR’s co-founders, Nikki Campbell and Sophie Coote, the ocean has always held special significance. Campbell, born and raised in Newcastle, credits her coastal childhood for shaping much of who she is today.\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n            “As a family we grew up on the   \r\n\tbeach\r\n\r\n\r\n\r\nsome of my\r\n\t fondest memories were made there.\"\r\n\r\n\r\n\t\r\n\r\n\r\n\r\n\t\r\n\r\n\r\n\r\n\r\nAcross the country, Coote spent her formative years amidst the untouched beauty of Perth, Western Australia.\r\n\r\n\r\n\t“Growing up there was a beautiful experience. My childhood was spent exploring the coastlines of Rottnest Island and the southern coastal regions of Margaret River and Yallingup,” she recalls. “Perth has influenced my relaxed approach toward dressing and minimal femme aesthetic.”\r\n\t\r\n\t\r\n\r\n\r\n\tIt comes as no surprise, then, that the brand finds some of its greatest inspiration in Australian seascapes. “SIR was born along the coast – we have always drawn inspiration from our hometowns and coastal upbringing. It is that … culture, and desire to travel, which shaped the conception of the brand and continues to inspire our designs and collections.”\r\n\r\n\r\n\tLaunched in 2014, SIR’s signature aesthetic is quintessentially Australian – separates, intimates and ready-to-wear pieces cut in versatile fabrications, designed to pair back effortlessly with any capsule wardrobe. The collections are feminine, easy-wearing with subtle touches of whimsy, making them favourites of the beach-to-BBQ-to-event lifestyle that Australians have so lovingly cultivated.\r\n\r\n\r\n\t“The Australian landscape has an incredible contrast of harsh and soft lines – this inspires a lot of our collections with natural fibres, soft embroidery and feminine florals contrasted with tailored suiting and utilitarian pieces.”\r\n\r\n\r\n\tFor the brand’s recent collection, Preface ’20, Campbell and Coote looked again to the ocean – specifically, the NSW South Coast town of Kiama. “It holds this untouched beauty,” the pair describe of the location. “The rugged cliff faces contrasted with soft with green fields are unlike any other coastal landscape we had shot against before. It showcases our incredible Australian coastline in a new lens.”\r\n\r\n\r\n\tWhen it comes to other sources of inspiration, Campbell and Coote cite Uluru as place of special significance. “We have travelled there a few times now and it’s even more amazing each time we visit,” they describe. “The energy is other-worldly; the colours of the landscapes and skies are like no other. It is such a special place and we’re so honoured to have spent such so much time there.”\r\n\r\n\r\n\tAs for where they’ve got their sights set next? “Lord Howe Island – we’ve never been and it looks so beautiful and serene. We have shifted our travel focused this year to discovering new destinations within our reach. There is so many incredible destinations right in our own backyard.”\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n# x-field x-format:yaml\r\nbodyTitle: Lorem ipsum dolor sit amet\r\nteaserText: |\r\n        In the first of Showroom-X’s My Secret Australia series, we talk inspiring landscapes with SIR co-founders, Nikki Campbell and Sophie Coote.\r\npublication:\r\n    name: Victoria Pearson\r\n    image: /product_images/import/Victoria-Pearson-2.jpg\r\n    note: |\r\nrelated:\r\n    title: More From The Journal\r\n    items: \r\n        - /musings/place-of-influence/\r\n        - /musings/in-conversation-with-showroomx-muse-kym-ellery/\r\n        - /musings/personal-best/\r\n        - /musings/art-of-the-land-postcards-from-terra-australis-incognito/\r\nrelatedProduct:\r\n    title: Related Products\r\n    items: [821, 819, 822, 497]","tags":[{"name":"Muses","url":"https://showroom-x.com/musings/tag/Muses"}],"thumbnail":{"alt":"Secret Australia: SIR","data":"https://cdn11.bigcommerce.com/s-s1mbbc7h64/images/stencil/{:size}/uploaded_images/sir-parallax-1-image-1.jpg?t=1599640761"},"title":"Secret Australia: SIR","url":"https://showroom-x.com/musings/secret-australia-sir/"}
Secret Australia: SIR

Secret Australia: SIR

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{"author":"Katarina Kroslakova ","date_published":"24th Aug 2020","show_read_more":false,"summary":"Tactile Love\r\n\r\n\tThere’s no sensation quite like being cocooned in a hand-knitted merino jumper - especially one crafted by Wolfgang Scout.\r\n\r\n\r\n\t“That’s the whole premise of our brand - we want you to feel special and like you’re wearing a luxury product, but one that’s super easy to wear and throw on.”\r\n\r\n\r\nVery rarely do fashion lovers get to place an order online and see their chosen piece come to life right in front of their eyes. But that is the unique approach of luxury knitwear label Wolfgang Scout. Co-founder Carla Woidt says this direct, honest connection with the buyer is perfectly suited to a material such as wool, with its inherent elements of nostalgia.\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n            “There’s something   \r\n\temotional  that attaches you to a product such as wool says Woidt.\r\n\r\n\r\n\r\nWe knit on \r\n\tdemand.\r\n\r\n\r\n\t\r\n\r\n\r\n\r\n\t\r\n\r\n\r\n\r\n\r\n\t\"With each new personal order, as the garment is being knitted or hand-dyed, we send the customer pictures of it every step of the way. That’s really important. It also emphasises the artisanal nature of knitting and that this form of limited-quantity luxury is worth waiting for.\"\r\n\t\r\n\t\r\n\r\n\r\n\t“It helps people to understand that this is not a disposable product,” explains Woidt. “We do have a cap on the total number of jumpers we can sell each season. We’re not afraid of that. We can’t just grab some new wool and do it up: we have to work with the grower, the shearer, the knitter. It makes it more authentic. It’s the reality of what we can produce, from our raw material.\"\r\n\r\n\r\n\tSpeaking of the raw material, Wolfgang Scout exclusively uses superfine Australian merino wool sourced from the Kia Ora Merino sheep farm in Victoria. Co-founded with fashion mavericks (and keen knitters) Marianne Horton and Natalie Wood, the one-year-old label is a passion project for the trio – in fact Woidt’s father was a sheep shearer.\r\n\r\n\r\n\tIn order to achieve the super-soft, wearable finish, they not only specify the grower separates the raw wool at shearing stage according to their length specifications, but they have also developed a revolutionary new spin method to ensure the yarn makes each jumper ultimately durable but also luxurious. The knits are also hand-dyed in Australia using natural, organic materials.\r\n\r\n\r\n\t“That’s the whole premise of our brand, we want you to feel special and like you’re wearing a luxury product, but one that’s super easy to wear and throw on,” says Woidt.\r\n\r\n\r\n\tIf you haven’t already guessed, Woidt is passionate about promoting the beauty and softness of Australia’s most sustainable fibre. “I think Australian merino is one of the best fibres you can ever use,” she says. “So much or it goes to Italy for fine suiting. Instead of exporting, we should keep it here and create product that celebrates what Australian merino is.”\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n# x-field x-format:yaml\r\nbodyTitle:  Tactile love\r\nteaserText: |\r\n        There’s no sensation quite like being cocooned in a hand-knitted merino jumper - especially one crafted by Wolfgang Scout.\r\npublication:\r\n    name: Katarina Kroslakova\r\n    image: /product_images/import/KK-Head-Shot.jpg\r\n    note: |\r\nrelated:\r\n    title: More From The Journal\r\n    items: \r\n        - /musings/place-of-influence/\r\n        - /musings/in-conversation-with-showroomx-muse-kym-ellery/\r\n        - /musings/personal-best/\r\n        - /musings/art-of-the-land-postcards-from-terra-australis-incognito/\r\nrelatedProduct:\r\n    title: Related Products\r\n    items: [775, 656, 776, 221]","tags":[{"name":"Portfolios","url":"https://showroom-x.com/musings/tag/Portfolios"}],"thumbnail":{"alt":"Tactile Love","data":"https://cdn11.bigcommerce.com/s-s1mbbc7h64/images/stencil/{:size}/uploaded_images/wolfgang-scout-010.jpg?t=1591778590"},"title":"Tactile Love","url":"https://showroom-x.com/musings/tactile-love/"}
Tactile Love

Tactile Love

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{"author":"Victoria Pearson","date_published":"22nd Aug 2020","show_read_more":false,"summary":"Art ofthe land\r\n\r\n\tYour first glimpse inside Saint Cloche’s collaborative group show, \r\n\tTerra Australis Incognito, presented by the Art Annex of Showroom-X.\r\n\r\n\r\n\tThere is a place in Australia where the water is pure pink – a hue is so vivid you’d think someone manually altered life’s contrast setting. But it is real; as real as the sand between your toes or the salt sprayed on your arms. You can see it for yourself in Western Australia’s coastal town of Esperance. There are scientific explanations for the natural phenomenon, of course, but something about its presence feels wholly other-worldly, illusory, unreal. It’s a feeling that pervades across all aspects of our vast landscape, and one that artists have longed to capture for years.\r\n\r\n\r\n\r\n\r\n\r\n\r\n            In partnership with the Art Annex of \r\n\tShowroom-X,  \r\n\tSaint Cloche gallery presents\r\n\r\n\r\n\r\n\tTerra Australis Incognito\r\n\r\n\r\n\t\r\n\r\n\r\n\r\n\r\n\r\n\t\r\n\t(This Great Unknown Land) – a collaborative group show concept celebrating the mystery and enchantment of our country’s almost-mythical terrain. “As a curator, I am very much drawn to exploring our awe-inspiring and vast Australian terrain and our rich, diverse culture,” explains Saint Cloche’s gallery director, Kitty Clark.\r\n\r\n\r\n\t\r\n\tBringing together some of Australia’s most talented emerging artists, the digital exhibition features works of varying mediums inspired by the landscape. Here, Showroom-X sends postcards from the digital showroom.\r\n\r\n\r\n\r\n\r\n\t\r\n\tEvi O\r\n\t\r\n\r\n\r\n\tWith a curious eye and mind, Evi O’s art practice was born from a simple desire to express her creativity and stories without boundaries or limitations.\r\n\t\r\n\r\n\r\n\r\n Through paint, she continues to explore the use of dominant abstract shapes, although the compositions she presents are broadly suggestive of earthly forms – animal, plant or constructed.\r\n\t“Vivid inspirations come from times spent exploring the Australian landscape. The sky that is often clear blue, pink, peach or sometimes grey. The land that is green and red at once, and the beautiful living creatures, be they animals or plants, manoeuvring trees and rocks.”\r\n\r\n\r\n\t\r\n\tJustin Scivetti\r\nFloating somewhere between the real and unreal, Melbourne-based Justin Scivetti’s landscape paintings imbue a kind of fantasy, inspired by the natural and built environment, exploring subtleties in colour and light to bring the works to life. “These works reflect upon our historic architecture and explore the unique light found in the Australian landscape that inspires a dream like atmosphere.”\r\n\r\n\r\n\t\r\n\tBec Smith  \r\nMelbourne-based artist Bec Smith’s signature geometric shapes reveal her background as a designer. Harnessing muted pastels and deeper tones, Smith’s works evoke an unforgettable sense of place. “[I was] raised amongst the rich waterway nexus that is the Murray-Darling basin, surrounded by river gums, red sand-hills, pink salt lakes, as well as ancient deserts... My work explores the juxtaposition of nature and cultivation that informed my childhood and family heritage.”\r\n\r\n\r\n\t\r\n\tNatalie Rosin\r\nA Sydney-based architectural graduate and ceramicist, Rosin’s work involves the intersection, conflict and dialogue between these disciplines, forming both sculptural and functional handmade ceramic objects. “The Opera House has always been a part of my life, from early years of viewing performances, to studying the design and history in first year architecture at university. This series focuses on the structure of the iconic ‘sails’ and their relationship between one another in terms of scale and arrangement. The aim is to also embrace the negative space between each sail, giving as much weight to the void between one another as the pieces themselves.”\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n# x-field x-format:yaml\r\nbodyTitle: Lorem ipsum dolor sit amet\r\nteaserText: |\r\n        Your first glimpse inside Saint Cloche’s collaborative group show, 'Terra Australis Incognito', presented by the Art Annex of Showroom-X.\r\npublication:\r\n    name: Victoria Pearson\r\n    image: /product_images/import/Victoria-Pearson-2.jpg\r\n    note: |\r\nrelated:\r\n    title: More From The Journal\r\n    items: \r\n        - /musings/place-of-influence/\r\n        - /musings/in-conversation-with-showroomx-muse-kym-ellery/\r\n        - /musings/personal-best/\r\n        - /musings/art-of-the-land-postcards-from-terra-australis-incognito/\r\nrelatedProduct:\r\n    title: Related Products\r\n    items: [700, 735, 712, 730]","tags":[{"name":"Postcards","url":"https://showroom-x.com/musings/tag/Postcards"}],"thumbnail":{"alt":"Art of the land","data":"https://cdn11.bigcommerce.com/s-s1mbbc7h64/images/stencil/{:size}/uploaded_images/saint-cloche-blog-tile.jpg?t=1595147111"},"title":"Art of the land","url":"https://showroom-x.com/musings/art-of-the-land/"}
Art of the land

Art of the land

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{"author":"Kellie Hush ","date_published":"19th Jul 2020","show_read_more":false,"summary":"PlaceofInfluence\r\n\r\n\tThe Australian landscape plays a central role in the design process of three internationally celebrated brands: Aje, Romance Was Born and KitX.\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t“We’re proud that our design DNA has an Australian connotation and beating heart.”\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\tVast and inimitable, one of the many things that makes growing up in Australia so unique is the breathtaking and diverse landscape of our homeland. Whether by Sydney’s picturesque harbourside or Melbourne’s cultural centre, fertile rural farmland, red sand hills or impossibly blue beaches, the landscape inevitably has a lifelong impact on who we are and the way we live. And for many of Australia’s most successful fashion creatives, it continues to influence their design process every day.\r\n\r\n\r\n\tFor Aje co-founders, Adrian Norris and Edwina Forest, Queensland has long played the backdrop to their collective creativity. It also proved to be the genesis for their brand: in 2008, the like-minded best friends sensed a need to bridge the divide between coastal and urban Australian style. Thus, Aje was born.\r\n\r\n\r\n\t“12 years on, Edwina and I continue to draw inspiration from our mutual love of the arts, the natural landscape around us, and a celebration of traditional artisanal techniques, craftsmanship and quality of design,” says Norris.\r\n\r\n\r\n\t“We both grew up on the Sunshine Coast, so naturally we both will always draw from the Australian landscape in our creative process. Though, in recent collections, we’ve been referencing these design elements through artisan details like a handmade button, or Australian insignia onto a hand-painted print. We’re proud that our design DNA has an Australian connotation and beating heart.”\r\n\r\n\r\n\r\n\r\n\t\r\n\r\n\r\n\r\n\tFor Romance Was Born designer, Anna Plunkett, the landscape plays a both an overt and intuitive role in the collections she designs with the brand’s co-founder, Luke Sales.\r\n\r\n\r\n\t“The obvious, literal ways are the flora and fauna we love to weave into our collections, but there’s definitely a subconscious working away as well,” describes Plunkett. “The space and landscape is always there in the background. And growing up in regional Australia makes you more open to ideas, creativity and approaching things in different ways. It also comes through in that we don’t follow trends - we are so far away, and feel comfortable doing our own thing. If you were from Paris you may be more formal in your design approach.”\r\n\r\n\r\n\tA glimpse into the Romance Was Born archives reveals an intrinsic penchant for collaboration; the duo have previously worked alongside award-winning local artists including Del Kathryn Barton, and Australian designers Jenny Kee and Linda Jackson. Most recently, Romance re-imaged the works of the late May Gibbs, the creator of the iconic illustrated characters Snugglepot and Cuddlepie. “The collection was a huge success, which was really touching because it’s so nostalgic. Overseas people thought Gibbs’ art was adorable,” reflects Plunkett.\r\n\r\n\r\n\tIndustry icon and creative director of KitX, Kit Willow, explains it’s Australia’s easy-going functionality that plays influence on her sustainably-minded designs. “It’s that spirit of Australia. We’re happy-go-lucky, and also very lucky to live here.” Willow also credits the weather as a determining factor for textiles and silhouettes. “We like to show skin and wear light-weight fabrics and, for me, so much of what I design starts with materials like linen and silk.”\r\n\r\n\r\n\tIt’s a formula that works. The KitX dress, season after season, attracts global fandom, and her customers are eager to align with a brand that makes sustainable sourcing a focus of its long-term strategy. “KitX is Australian fashion with integrity,” says Willow. “People also love the free spirit of KitX… that the clothes don’t wear you, you wear the clothes.”\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n# x-field x-format:yaml\r\nbodyTitle: Lorem ipsum dolor sit amet\r\nteaserText: |\r\n        The Australian landscape plays a central role in the design process of three internationally celebrated brands: Aje, Romance Was Born and KitX.\r\npublication:\r\n    name: Kellie Hush\r\n    image: /product_images/import/kellie-hush.jpg\r\n    note: |\r\nrelated:\r\n    title: More From The Journal\r\n    items: \r\n        - /musings/place-of-influence/\r\n        - /musings/in-conversation-with-showroomx-muse-kym-ellery/\r\n        - /musings/personal-best/\r\n        - /musings/art-of-the-land-postcards-from-terra-australis-incognito/\r\nrelatedProduct:\r\n    title: Related Products\r\n    items: [451, 167, 674, 453, 148]","tags":[{"name":"Mood Board","url":"https://showroom-x.com/musings/tag/Mood+Board"}],"thumbnail":{"alt":"Place of Influence","data":"https://cdn11.bigcommerce.com/s-s1mbbc7h64/images/stencil/{:size}/uploaded_images/claire-ridley-instagram.jpg?t=1597641723"},"title":"Place of Influence","url":"https://showroom-x.com/musings/place-of-influence/"}
Place of Influence

Place of Influence

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{"author":"Katarina Kroslakova","date_published":"8th Jul 2020","show_read_more":false,"summary":"Kym Ellery\r\n\r\nThe head of a global fashion powerhouse hasn’t forgotten where she comes from.\r\n\r\n\t\r\n\t\r\n\r\n\r\n\tKym Ellery might be a proud Parisian resident these days, but the cultural and artistic influences from her upbringing in rural Western Australia, and subsequent emergence as a Sydney fashion authority, continue to resound through her Ellery brand.\r\n\r\n\r\nEllery is now an international success story, with global sales and substantial recognition on the runways of the world’s fashion capitals. Even the fashion-savvy French, with whom she now mingles since relocating from Australia in 2016, are major fans of her work.\r\n\r\n\r\n“The fact that I meet girls [in Paris] who know Ellery, and love it, is exciting and says something for all the hard work we have put in over the years,” she says. “French girls are brought up to love and be aware of art and design and fashion. It’s an important part of their lives, so I’m enjoying that, too.”\r\n\r\n\r\nIn spite of closing the brand’s two Sydney boutiques in 2019 and moving production to Italy, Ellery’s thoughts and designs frequently return to her spiritual home.\r\n\r\n\r\n“I am Australian, always will be,” she says. “Being in nature is something that always inspires me, and Australian nature even more so. How profound it is to walk through the bush; there is so much beauty and so much space to think, to be present and to allow yourself to think creatively.\r\n\r\n\r\n“But also that relaxed energy in Australia. Even talking about art isn’t heavy, there’s a lightness to Australia compared to here. We describe France as the dark forest, and Australia as the field of daisies. They’re very contrasting in the way people think, and how things are done. But I’ve been lucky enough to have part of both.”\r\n\r\n\r\nTying together her two worlds, Ellery made her 2017 debut foray into the world-renowned Paris Fashion Week with the assistance of two Australian friends: artist Benjamin Barretto and curator Joseph Allen Shea.\r\n\r\n\r\n“It was a very important moment, and in order to capture something of the work that I had already done and was presenting to a new audience for the first time in Europe, I decided to collaborate with Ben, an artist who was an inspiration to me,” she explains.\r\n\r\n\r\n“He’s an Australian who was making weavings out of abseiling rope and bricklayers’ line. He would make these beautiful weavings and explore the concept of using these very masculine materials to sit and do a very slow, soft process of weaving to create beautiful wall hanging and tapestry-type artworks.\r\n\r\n\r\n“So when I saw those pieces I was really moved and inspired by them and approached him, and the gallery owner, Joseph, and we collaborated on some pieces for the opening Ellery show. He made some panels to the specified size, and I stitched them into corsets that were then on the runway.”\r\n\r\n\r\nGrowing up watching her mother, Debra, become a successful multi-media artist, Ellery wanted to follow in her footsteps before discovering the magnetic pull of fashion.\r\n\r\n\r\n“I spent a lot of time with her from a very young age, going to her art studio with her friends where she would make ceramics and paint and do print making,” Kym says.\r\n\r\n\r\n“There was a lot of art around me, so it very much influenced who I was; even through high school it was very much what my focus was. Fashion was something I loved but art was who I was. It was a part of me and it still is.\r\n\r\n\r\n“That’s largely influenced how I approach fashion, because even today I still have to remind myself that a collection has to be functional and wearable and beautiful on a female body, but I always look at it as a presentation, as one artwork,” she reflects.\r\n\r\n\r\n\t“Each collection to me is one concept together. So it’s heavily influenced how I approach design and how I approach clothes as an object, as a usable, functional designed object.”\r\n\r\n\r\nFrom her self-imposed exile in France – “Being based in Paris was always part of my plan since day one” – Ellery still draws inspiration from the Sydney artistic community she discovered when she moved there in the early 2000s.\r\n\r\n\r\n“It was around 2004 that I arrived and there was such a buzz. I discovered this art scene in Surry Hills and this amazing art gallery called China Heights. The owner, Edward (Woodley), is a good friend of mine, and that was the place where I showed my first collection, in his gallery.\r\n\r\n\r\n“I think that moment in time, there was a huge amount of creativity in that community, and a lot of those people I am still very close friends with and I consider influences on my work.”\r\n\r\n\r\nFor Showroom-X, Kym offers an opportunity to purchase from Ellery’s Pre-Fall collection. “That’s a collection I created where I wanted to look at the past of the brand as well as the future, looking into the archives and seeing what pieces I could bring forward and re-establish as part of the key Ellery silhouette,” she says.\r\n\r\n\r\n“We went to the mountains in Switzerland to photograph the collection in St Moritz, and it was really special because we were able to put the collection out in the snow. Each piece was named after a different mountain or someone associated with climbing or climbing paraphernalia, and it was about climbing to the top of the mountain to look around you and observe where you’re at.”\r\n\r\n\r\n# x-field x-format:yaml\r\nbodyTitle: Kym Ellery\r\nteaserText: |\r\n        The head of a global fashion powerhouse hasn’t forgotten where she comes from.\r\npublication:\r\n    name: Katarina Kroslakova\r\n    image: /product_images/import/KK-Head-Shot.jpg\r\n    note: |\r\nrelated:\r\n    title: More From The Journal\r\n    items: \r\n        - /musings/place-of-influence/\r\n        - /musings/in-conversation-with-showroomx-muse-kym-ellery/\r\n        - /musings/personal-best/\r\n        - /musings/art-of-the-land-postcards-from-terra-australis-incognito/\r\nrelatedProduct:\r\n    title: Related Products\r\n    items: [430, 423, 425, 419]","tags":[{"name":"Muses","url":"https://showroom-x.com/musings/tag/Muses"}],"thumbnail":{"alt":"Kym Ellery","data":"https://cdn11.bigcommerce.com/s-s1mbbc7h64/images/stencil/{:size}/uploaded_images/kym-ellery-blog-tile.jpg?t=1595146055"},"title":"Kym Ellery","url":"https://showroom-x.com/musings/kym-ellery/"}
Kym Ellery

Kym Ellery

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