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MUSINGS

        
{"author":"Written by Kelly Atkinson / Edited by Sally Paton","date_published":"18th Nov 2021","show_read_more":false,"summary":"Travel Diary: #WeWearAustralian 2021\r\n\r\n\tOn set | On Country. Shooting the WWA international campaign. Travel Diary from Kelly Atkinson, our Creative Director.\r\n\r\n\r\nThe WeWearAustralian International campaign shoot was single-handedly the most fulfilling yet challenging project I have ever been a part of. \r\nRichard and I took a humble idea, to help champion Australian brands to our country and the rest of the world. We made a campaign, a site, and most significantly, a movement out of it.\r\n\r\n\r\n\t\r\n\tFor us, living in Australia is a luxury, from the vast expanses of ocean, clear blue skies and earth that seems to have been set ablaze. The coastlines of the Kimberley region are a place of extremes. Turquoise seas and bleached-white sand are set against orange cliffs. Months of drought are broken by thunderstorms which drench the soil and bring the earth back to life. It's hard to escape its magic.\r\n\r\n\r\n\t\r\n\tBROOME / Day 1 - Location 1  \r\n\tAs we step off the plane the heat hits you from the tarmac. We are in the west, and it's only 8 am. Time waits for no one - off we go as cavalry to the Airbnb ready for call time 1 pm.  \r\nBroome set our senses alight; Cable Beach the first shot. \r\nThe vibrant colour from sand to sky, orange sun on skin, the sway of big bodied camels approaching us, heads craned towards the sun. \r\nJimmy’s cheeky smile met our eyes before his voice welcomed us to Country. \r\nEach day left our bodies drained but spirits full. \r\nWe washed the heat away at king tide on Cable Beach, capturing the magic of the sunset & nailed the first shot while the sand dunes reflected on the surface of the water. We had to strain our eyes to see where the ocean ended and the sky began. Wrap time 8 pm.\r\n\r\n\r\n\t\r\n\tGANTHEAUME POINT / Day 2 - Location 2  \r\n\tWe reluctantly opened our eyes as the cars pulled up to Gantheaume Point before the sun lit up the land. It felt like waking into a dream or landing on Mars. 5:15 am and we were already sweating.\r\nThe earth is marked with dinosaur footprints from deep time passed. We sought after the shot of our lifetime. \r\nOur five models perched upon the rocks as if they were dropped from the sky. James kept pressing down on the shutter button, but we all knew we had it. It’s still etched in my mind, marked like the dinosaur prints. Wrap time 8:30 am.\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t“Each day \r\n\tleft our bodies drained      \r\n\tbut spirits full\"\r\n\t\r\n\t\r\n\r\n\r\n\r\n\t\"The heat beat down on us all...\r\n\t\r\n\tbut we all wore a smile...\"\r\n\t\r\n\t\r\n\r\n\r\n\t\r\n\r\n\r\n\r\n\t\r\n\r\n\r\n\r\n\r\nCRAB CREEK / Day 2 - Location 3  \r\nWe vibrated down the sandy dirt road to Crab Creek, where fresh water meets the ocean. The 45-minute drive sat in our bodies. It’s only 12:45 pm.  \r\nWe slid out of our seats and steadied ourselves, feet firmly planted on the soft, warm earth. This was sacred land. Jimmy told us of the site close by where creativity was born - we felt both humbled and privileged to be there. \r\nWe were racing the tide. Four eyes on croc watch. Wave lined sand was soon covered with the glassy film of light blue water. Everything doubled; the trees, sand and sky. \r\nJimmy taught us the hand sign for strength in local language. He must have known we needed it. We were halfway through the shoot.\r\nWill wore Willie Creek Pearls around his neck, borne from the sand on which we stood, found in the sea which rose beneath our feet. Behind the lens, we each held our breath.\r\nThe heat beat down on us all, but gazing around, we all wore a smile in the magic of each element coming together. Flocks of birds passed overhead. Breathe out.\r\nWrap time 2 pm.\r\n\r\n\r\nREDDELL BEACH / Day 2 - Location 4 \r\n \r\nAfter shimmying down a cliff, we entered Reddell Beach. Everything looked painted red, sun-burnt cliffs like an abstract expressionist work of art, splattered shades of ochre. One more shot - before the sun escaped us. \r\nWe all watched our steps as tiny crabs took over the beach at dusk. The water tempted us, but we knew we had to keep on going. Wrap time 7:30 pm\r\n\r\n\t\r\n\t\r\n\t“The sea breeze must have taken pity on us and really started to blow, drying our sweat. 56 garments on roller racks, and our 19 crew jumped into the five 4-wheel drives as we counted down the sunset. On our drive was a tiny car half-swallowed by the earth. The 19 bodies jumped out and started to push. The sunset paints our bare skin with its orange glow.\" \r\n\t\r\n\t\r\n\t\r\n\t\r\n\t\r\n\r\n\r\n\t\r\n\tKUNNUNURA / Day 3  - Location 5 \r\n\t \r\nWe headed straight to Waringarri Aboriginal Arts centre for a welcome to country and the most amazing tour of the centre. Education is key and these amazing textiles created here with Kathy leading the ladies is an inspiring place to be. Energy boosted. \r\nLocation scouting in the dark. James, Ken and I tell Kathy we’re thankful to have her local knowledge. Chasing the sunset on location scouting we follow the trail through the mini bungles until our phones show us the path. Back at dawn still sweating. Home time 8:30 pm.\r\n\r\n\r\n\t\r\n\tLAKE ARGYLE/ Day 4  - Location 6\r\n\t \r\nWe were told by everyone that Lake Argyle is pure heaven. We drove our boat out, breaking the water, without another boat or body in sight. And it does feel like we’re on another plane. \r\nBeneath the surface of the lake live 300,000 baby freshwater crocodiles. Even that couldn’t stop us from diving in. We dried off under the setting sun, trying to savour every minute. Its disappearance behind the mountain ahead marked the end of the day, and the trip, for us all. We got it the money shot and the magic will stay with us all. Wrap time 7:30 am. \r\n\r\n\r\n\t\r\n\tThank You to Country\r\n\t \r\nWeWearAustralian acknowledges the traditional custodians throughout Western Australia and their continuing connection to the land, waters and culture. We pay our respects to all Aboriginal people; elders past, present and emerging. Especially acknowledging the people of Miriwoong and Yawuru country in which we filmed.\r\n\r\n\r\n\t\r\n\tPhotography:\r\n\t Campaign Images: James Giles @ejamesgiles / Second Camera: Claire Hart @hartclaire_  / Cinematographer: Justin Griffiths @justin_griffiths / Composer: Justin Elwin @hwls__ / Assistant Photographer: Shan Stewart @shanstewart_ / Nina Fitzgerald @neeenaar\r\n\r\n\r\n\t\r\n\tProduction:\r\n\t Claire Davies, @scotterprojects/Amanda Ashurst @amandaashurst / Creative director: @ken____leung / Stylist: @__kelly__atkinson__ / HMU: Francesca Poggi @francescapoggimakeup / Model Casting: Jaz Daly @modulesmanagement\r\n\r\n\r\n\t\r\n\tTalent:\r\n\t Naomi Stevens @naomi__stevens / India Anderson @india.ap / William Kalimba @0shuko     / Angus Minear @angusminear / Cindy Rostron @rostroncindy07\r\n\r\n\r\n\t\r\n\tIn Partnership With: \r\n\tTourism WA, @wewear_australian, @westernaustralia\r\n\t\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n# x-field x-format:yaml\r\nbodyTitle: Lorem ipsum dolor sit amet\r\nteaserText: |\r\n        On set | On Country. Shooting the WWA international campaign. Travel Diary from Kelly Atkinson, our Creative Director. The WeWearAustralian International campaign shoot was single-handedly the most fulfilling yet challenging project I have ever been a part of. Richard and I took a humble idea, to help champion Australian brands to our country and the rest of the world. We made a campaign, a site, and most significantly, a movement out of it.\r\npublication:\r\n    name: Sally Paton\r\n    image: https://store-s1mbbc7h64.mybigcommerce.com/product_images/import/Sally-headshot.JPG\r\n    note: |\r\nrelated:\r\n    title: More From The Journal\r\n    items: \r\n        - /musings/bianca-spender-/\r\n        - /musings/muse-charlee-fraser/\r\n        - /musings/brodie-neill-/\r\n        - /musings/introducing-tatsiana-shevarenkova/\r\nrelatedProduct:\r\n    title: Related Products\r\n    items: [1868, 439, 432, 1398]","tags":[{"name":"Postcards","url":"https://showroom-x.com/musings/tag/Postcards"}],"thumbnail":{"alt":"Travel Diary ","data":"https://cdn11.bigcommerce.com/s-s1mbbc7h64/images/stencil/{:size}/uploaded_images/parallax-1-asset-3.jpg?t=1637131862"},"title":"Travel Diary ","url":"https://showroom-x.com/musings/travel-diary-/"}
Travel Diary

Travel Diary

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{"author":"Jaime Carmody","date_published":"13th Nov 2020","show_read_more":false,"summary":"Secret Australia: Rohr Remedy\r\n\r\n\tBased in the Far North Queensland’s city of Cairns, Emily Rohr credits her father, a dermatologist, for cementing her love of both skincare and art. “We would get so many free products from the different conferences, and would always have dermatology magazines lying around the house,” Rorh recalls. “I think all those wonderful close up microscopic images of skin also lay the foundations for my love of abstract art.”\r\n\r\n\r\nIn another circumstance of worlds colliding, an incident involving mixing raw cadmium powders for paint spurred her journey of discovery into the wellness industry. “Conventional Western medicine is great, don’t get me wrong. If I have a gunshot wound or some very serious illness it is fantastic. But for everyday use of things, especially when we are not sick, I think it is crazy to use harsh chemicals when the natural world provides so much,” Rohr explains. “This is one of the many reasons why I wanted a really clean skincare that actually had benefits, and contained significant natural activities.”\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n            “For us, Indigenous culture is not \r\n\t‘other’.   \r\n\t It is our \r\n\tfamily and friends, it is embedded in our lives ...”\r\n\r\n\r\n\r\n\t\r\n\r\n\r\n\r\n\t\r\n\r\n\r\n\r\n\t\r\n\r\n\r\n\r\n\r\nRohr’s daily experiences with local Indigenous Australians was another motivator for launching the brand. “Every day we would sit in the [art] studio and the ladies would worry about their grandchildren and loss of culture, in the same way my parents and grandparents would lament that none of us go to mass or do certain things”.\r\n\r\n\r\nInspired by her surroundings and a desire to formulate clean, plant-based skincare, Rohr developed her own eponymous range that harnessed the teachings of Australian Indigenous cultures. Rohr Remedy’s key point of difference is its blend of native ingredients commonly found in bush medicines. With past experience and training in cultural practices, Rohr ensures that respect for Indigenous Australian cultures pervades all the brand’s products. “For us, Indigenous culture is not ‘other’. It is our family and friends, it is embedded in our lives ...”\r\n\r\n\r\n\r\n\r\n\t“We actually live and come from regional Australia, so these plants are everyday and very much part of our lives; they are not exotic to us,” she says. “We also are not doing it as just an empty marketing exercise. For us, the percentage of the raw is absolutely crucial.”  \r\n\t\r\n\t\r\n\r\n\r\n\r\n\r\n\t The Australian landscape plays such a large role in Rohr’s professional and personal experience, though there’s one part of the country that never ceases to inspire her. “I adore the desert,” she says. “Australian deserts are some of the oldest in the world, so actually have a lot of vegetation, they are not denuded sand dunes. In the desert I am always reminded of how insignificant I am, so it is very humbling, but equally I realise how precious every bit of life is, I guess the harshness of the desert always reminds us of the fragility of being alive.” Driving across Australia and taking a different road each time is something Rohr and her family engage in yearly.  “I love camping and the simplicity of being out of range. For some people this is not such a good or joyous thing but for me it is either desert or ocean that clears my head and gives me stillness.”\r\n\r\n\r\n\tAs for what’s next on her travel bucket list? “I am actually very keen to get to the South Coast of NSW. We have lots of friends who have moved there and it is such a beautiful part of the world. This is more because we haven’t been there for many years and believe it is time to go. Also Kangaroo Island, all these places were badly affected by fires, so I really know that they need our support (although I would go anyway, but I love that I can throw that in as a shout out for my mates towns). I also really want to go to Wilson’s Prom in Victoria again. I just need a Southern cool air hit.”\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n# x-field x-format:yaml\r\nbodyTitle: Lorem ipsum dolor sit amet\r\nteaserText: |\r\n        Based in the Far North Queensland’s city of Cairns, Emily Rohr credits her father, a dermatologist, for cementing her love of both skincare and art. “We would get so many free products from the different conferences, and would always have dermatology magazines lying around the house,” Rorh recalls. “I think all those wonderful close up microscopic images of skin also lay the foundations for my love of abstract art.”\r\npublication:\r\n    name: Jaime Carmody\r\n    image: /product_images/import/Jaime-Carmody.jpg\r\n    note: |\r\nrelated:\r\n    title: More From The Journal\r\n    items: \r\n        - /musings/muse-jess-gomes/\r\n        - /musings/secret-australia-the-travelista/\r\n        - /musings/secret-australia-bella-thomas/\r\n        - /musings/regenerative-fashion-with-kitx/\r\nrelatedProduct:\r\n    title: Related Products\r\n    items: [787, 238, 237, 231]","tags":[{"name":"Postcards","url":"https://showroom-x.com/musings/tag/Postcards"}],"thumbnail":{"alt":"Secret Australia: Rhor Remedy","data":"https://cdn11.bigcommerce.com/s-s1mbbc7h64/images/stencil/{:size}/uploaded_images/rohrremedy-botanicals-7.jpg?t=1605239853"},"title":"Secret Australia: Rhor Remedy","url":"https://showroom-x.com/musings/secret-australia-rhor-remedy/"}
Secret Australia: Rhor Remedy

Secret Australia: Rhor Remedy

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{"author":"Jaime Carmody","date_published":"23rd Oct 2020","show_read_more":false,"summary":"SECRET AUSTRALIA: THE TRAVELISTA\r\n\r\n\tBased in Sydney’s East, Giuliana DeFelice has always admired the simplicity and effortlessness of her grandmother’s beauty routine. “Nonna used a very light almond oil with a little orange blossom water on her skin, that’s all.”\r\n\r\n\r\n\r\n\r\nBut it was a historic monastery next to her family home in Tuscany that inspired DeFelice to launch her own beauty brand, The Travelista. “Gaining rare access to the apothecary botanical library revealed the moisturising secrets of natural remedies used in Italy since medieval times.” This sparked the idea for the first botanical formula, and five years after returning home to Sydney, The Travelista launched its luxurious range of specially formulated hydrating products to the beauty market.\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t “The joy of travel and the freedom in escape.”\r\n\r\n\r\n\r\n\t  Pared-back  \r\n\t beauty rituals ”\r\n\r\n\r\n\t\r\n\r\n\r\n\r\n\t\r\n\r\n\r\n\r\n\r\nWith ‘effortless beauty travel’ at the heart of the brand, and an emphasis on creating less wastage, the goal was simple: to create a series of pared-back beauty rituals without too many steps. Specifically formulated for the “beauty traveller”, DeFelice centred the brand around the ideology that The Travelista (the woman) should be outside enjoying her day rather than in the bathroom applying products to her skin. “It’s about sharing the whole experience, the joy of travel and the freedom in escape”. This ethos permeates the range, with each product taking into consideration how it feels, what it smells like and how it is visually identified. “We wanted to capture that feeling of waking up somewhere new … through a considered collection that gives you supple glowing skin, everyday”.\r\n\r\n\r\n\r\n\r\nIn terms of inspiration, DeFelice credits “the scent of sunshine and endless days'' as constants, and fills her afternoons and weekends by exploring Australia’s coastline and famous beaches such as Bondi, Gordon's Bay and Avalon. “Lately, I’ve been exploring the little beaches around Parsley Bay. There’s something about a rock with a ladder into the water, an invitation to discover yet another secret swimming spot. I love the scent of sunshine and salt, It’s the scent of endless days and captures the magic of pure escape.”\r\n\r\n\r\n\r\n\r\n\t“The cleansing calm of the salt air, waking up by the ocean and to be the first on the beach is incredible”. \r\n\t\r\n\t\r\n\r\n\r\n\tIn awe of the water’s horizon, next on DeFelice’s Australian bucket list is a trip to the Hinterland. “It is meditative, for me, paradoxically, it’s in the travelling that I really appreciate the beauty of stillness”.\r\n\r\n\r\n\r\n\r\n\tWith the warmer months approaching, DeFelice recommends boosting hydration both inside and out with B1 and C Vitamins and using “skin identical” botanicals. ”Coming into the summer months, our skin requires extra nourishment and hydration”.\r\n\r\n\r\n\r\n\r\n\t“We expose our skin to the elements more than we realise and skincare rituals that are kind to the skin (ie: skin-compatible - without irritating additives) absorb more effectively and work at a deeper level for cell repair, renewal and to strengthen the skin’s barrier function.”\r\nAlongside a healthy skincare routine, she also recommends engaging in self-care rituals such as body brushing.\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n# x-field x-format:yaml\r\nbodyTitle: Lorem ipsum dolor sit amet\r\nteaserText: |\r\n        Based in Sydney’s East, Giuliana DeFelice has always admired the simplicity and effortlessness of her grandmother’s beauty routine. “Nonna used a very light almond oil with a little orange blossom water on her skin, that’s all.\r\npublication:\r\n    name: Jaime Carmody\r\n    image: /product_images/import/Jaime-Carmody.jpg\r\n    note: |\r\nrelated:\r\n    title: More From The Journal\r\n    items: \r\n        - /musings/place-of-influence/\r\n        - /musings/in-conversation-with-showroomx-muse-kym-ellery/\r\n        - /musings/personal-best/\r\n        - /musings/art-of-the-land-postcards-from-terra-australis-incognito/\r\nrelatedProduct:\r\n    title: Related Products\r\n    items: [618, 616, 620, 870]","tags":[{"name":"Postcards","url":"https://showroom-x.com/musings/tag/Postcards"}],"thumbnail":{"alt":"SECRET AUSTRALIA: THE TRAVELISTA","data":"https://cdn11.bigcommerce.com/s-s1mbbc7h64/images/stencil/{:size}/uploaded_images/tt-parallax-1-image-2.jpg?t=1603431881"},"title":"SECRET AUSTRALIA: THE TRAVELISTA","url":"https://showroom-x.com/musings/secret-australia-the-travelista/"}
SECRET AUSTRALIA: THE TRAVELISTA

SECRET AUSTRALIA: THE TRAVELISTA

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{"author":"Victoria Pearson","date_published":"22nd Aug 2020","show_read_more":false,"summary":"Art ofthe land\r\n\r\n\tYour first glimpse inside Saint Cloche’s collaborative group show, \r\n\tTerra Australis Incognito, presented by the Art Annex of Showroom-X.\r\n\r\n\r\n\tThere is a place in Australia where the water is pure pink – a hue is so vivid you’d think someone manually altered life’s contrast setting. But it is real; as real as the sand between your toes or the salt sprayed on your arms. You can see it for yourself in Western Australia’s coastal town of Esperance. There are scientific explanations for the natural phenomenon, of course, but something about its presence feels wholly other-worldly, illusory, unreal. It’s a feeling that pervades across all aspects of our vast landscape, and one that artists have longed to capture for years.\r\n\r\n\r\n\r\n\r\n\r\n\r\n            In partnership with the Art Annex of \r\n\tShowroom-X,  \r\n\tSaint Cloche gallery presents\r\n\r\n\r\n\r\n\tTerra Australis Incognito\r\n\r\n\r\n\t\r\n\r\n\r\n\r\n\r\n\r\n\t\r\n\t(This Great Unknown Land) – a collaborative group show concept celebrating the mystery and enchantment of our country’s almost-mythical terrain. “As a curator, I am very much drawn to exploring our awe-inspiring and vast Australian terrain and our rich, diverse culture,” explains Saint Cloche’s gallery director, Kitty Clark.\r\n\r\n\r\n\t\r\n\tBringing together some of Australia’s most talented emerging artists, the digital exhibition features works of varying mediums inspired by the landscape. Here, Showroom-X sends postcards from the digital showroom.\r\n\r\n\r\n\r\n\r\n\t\r\n\tEvi O\r\n\t\r\n\r\n\r\n\tWith a curious eye and mind, Evi O’s art practice was born from a simple desire to express her creativity and stories without boundaries or limitations.\r\n\t\r\n\r\n\r\n\r\n Through paint, she continues to explore the use of dominant abstract shapes, although the compositions she presents are broadly suggestive of earthly forms – animal, plant or constructed.\r\n\t“Vivid inspirations come from times spent exploring the Australian landscape. The sky that is often clear blue, pink, peach or sometimes grey. The land that is green and red at once, and the beautiful living creatures, be they animals or plants, manoeuvring trees and rocks.”\r\n\r\n\r\n\t\r\n\tJustin Scivetti\r\nFloating somewhere between the real and unreal, Melbourne-based Justin Scivetti’s landscape paintings imbue a kind of fantasy, inspired by the natural and built environment, exploring subtleties in colour and light to bring the works to life. “These works reflect upon our historic architecture and explore the unique light found in the Australian landscape that inspires a dream like atmosphere.”\r\n\r\n\r\n\t\r\n\tBec Smith  \r\nMelbourne-based artist Bec Smith’s signature geometric shapes reveal her background as a designer. Harnessing muted pastels and deeper tones, Smith’s works evoke an unforgettable sense of place. “[I was] raised amongst the rich waterway nexus that is the Murray-Darling basin, surrounded by river gums, red sand-hills, pink salt lakes, as well as ancient deserts... My work explores the juxtaposition of nature and cultivation that informed my childhood and family heritage.”\r\n\r\n\r\n\t\r\n\tNatalie Rosin\r\nA Sydney-based architectural graduate and ceramicist, Rosin’s work involves the intersection, conflict and dialogue between these disciplines, forming both sculptural and functional handmade ceramic objects. “The Opera House has always been a part of my life, from early years of viewing performances, to studying the design and history in first year architecture at university. This series focuses on the structure of the iconic ‘sails’ and their relationship between one another in terms of scale and arrangement. The aim is to also embrace the negative space between each sail, giving as much weight to the void between one another as the pieces themselves.”\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n# x-field x-format:yaml\r\nbodyTitle: Lorem ipsum dolor sit amet\r\nteaserText: |\r\n        Your first glimpse inside Saint Cloche’s collaborative group show, 'Terra Australis Incognito', presented by the Art Annex of Showroom-X.\r\npublication:\r\n    name: Victoria Pearson\r\n    image: /product_images/import/Victoria-Pearson-2.jpg\r\n    note: |\r\nrelated:\r\n    title: More From The Journal\r\n    items: \r\n        - /musings/place-of-influence/\r\n        - /musings/in-conversation-with-showroomx-muse-kym-ellery/\r\n        - /musings/personal-best/\r\n        - /musings/art-of-the-land-postcards-from-terra-australis-incognito/\r\nrelatedProduct:\r\n    title: Related Products\r\n    items: [700, 735, 712, 730]","tags":[{"name":"Postcards","url":"https://showroom-x.com/musings/tag/Postcards"}],"thumbnail":{"alt":"Art of the land","data":"https://cdn11.bigcommerce.com/s-s1mbbc7h64/images/stencil/{:size}/uploaded_images/saint-cloche-blog-tile.jpg?t=1595147111"},"title":"Art of the land","url":"https://showroom-x.com/musings/art-of-the-land/"}
Art of the land

Art of the land

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{"author":"Kellie Hush ","date_published":"19th Jul 2020","show_read_more":false,"summary":"PlaceofInfluence\r\n\tThe Australian landscape plays a central role in the design process of three internationally celebrated brands: Aje, Romance Was Born and KitX.\r\n\r\n\r\n\r\n\r\n\t“We’re proud that our design DNA has an Australian connotation and beating heart.”\r\n\r\n\r\n\r\n\r\n\tVast and inimitable, one of the many things that makes growing up in Australia so unique is the breathtaking and diverse landscape of our homeland. Whether by Sydney’s picturesque harbourside or Melbourne’s cultural centre, fertile rural farmland, red sand hills or impossibly blue beaches, the landscape inevitably has a lifelong impact on who we are and the way we live. And for many of Australia’s most successful fashion creatives, it continues to influence their design process every day.\r\n\tFor Aje co-founders, Adrian Norris and Edwina Forest, Queensland has long played the backdrop to their collective creativity. It also proved to be the genesis for their brand: in 2008, the like-minded best friends sensed a need to bridge the divide between coastal and urban Australian style. Thus, Aje was born.\r\n\t“12 years on, Edwina and I continue to draw inspiration from our mutual love of the arts, the natural landscape around us, and a celebration of traditional artisanal techniques, craftsmanship and quality of design,” says Norris.\r\n\t“We both grew up on the Sunshine Coast, so naturally we both will always draw from the Australian landscape in our creative process. Though, in recent collections, we’ve been referencing these design elements through artisan details like a handmade button, or Australian insignia onto a hand-painted print. We’re proud that our design DNA has an Australian connotation and beating heart.”\r\n\r\n\t\r\n\r\n\tFor Romance Was Born designer, Anna Plunkett, the landscape plays a both an overt and intuitive role in the collections she designs with the brand’s co-founder, Luke Sales.\r\n\t“The obvious, literal ways are the flora and fauna we love to weave into our collections, but there’s definitely a subconscious working away as well,” describes Plunkett. “The space and landscape is always there in the background. And growing up in regional Australia makes you more open to ideas, creativity and approaching things in different ways. It also comes through in that we don’t follow trends - we are so far away, and feel comfortable doing our own thing. If you were from Paris you may be more formal in your design approach.”\r\n\tA glimpse into the Romance Was Born archives reveals an intrinsic penchant for collaboration; the duo have previously worked alongside award-winning local artists including Del Kathryn Barton, and Australian designers Jenny Kee and Linda Jackson. Most recently, Romance re-imaged the works of the late May Gibbs, the creator of the iconic illustrated characters Snugglepot and Cuddlepie. “The collection was a huge success, which was really touching because it’s so nostalgic. Overseas people thought Gibbs’ art was adorable,” reflects Plunkett.\r\n\tIndustry icon and creative director of KitX, Kit Willow, explains it’s Australia’s easy-going functionality that plays influence on her sustainably-minded designs. “It’s that spirit of Australia. We’re happy-go-lucky, and also very lucky to live here.” Willow also credits the weather as a determining factor for textiles and silhouettes. “We like to show skin and wear light-weight fabrics and, for me, so much of what I design starts with materials like linen and silk.”\r\n\tIt’s a formula that works. The KitX dress, season after season, attracts global fandom, and her customers are eager to align with a brand that makes sustainable sourcing a focus of its long-term strategy. “KitX is Australian fashion with integrity,” says Willow. “People also love the free spirit of KitX… that the clothes don’t wear you, you wear the clothes.”\r\n\r\n\r\n\r\n\r\n\r\n# x-field x-format:yaml\r\nbodyTitle: Lorem ipsum dolor sit amet\r\nteaserText: |\r\n        The Australian landscape plays a central role in the design process of three internationally celebrated brands: Aje, Romance Was Born and KitX.\r\npublication:\r\n    name: Kellie Hush\r\n    image: /product_images/import/kellie-hush.jpg\r\n    note: |\r\nrelated:\r\n    title: More From The Journal\r\n    items: \r\n        - /musings/place-of-influence/\r\n        - /musings/in-conversation-with-showroomx-muse-kym-ellery/\r\n        - /musings/personal-best/\r\n        - /musings/art-of-the-land-postcards-from-terra-australis-incognito/\r\nrelatedProduct:\r\n    title: Related Products\r\n    items: [451, 167, 674, 453, 148]","tags":[{"name":"Postcards","url":"https://showroom-x.com/musings/tag/Postcards"}],"thumbnail":{"alt":"Place of Influence","data":"https://cdn11.bigcommerce.com/s-s1mbbc7h64/images/stencil/{:size}/uploaded_images/claire-ridley-instagram.jpg?t=1597641723"},"title":"Place of Influence","url":"https://showroom-x.com/musings/place-of-influence/"}
Place of Influence

Place of Influence

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