We are so proud to share our collaboration with iconic Australian denim brand, NOBODY DENIM. We have been working together behind the scenes on a special 6-piece FibreTrace capsule collection of completely traceable denim garments made from cotton sourced from the world’s first carbon positive cotton farm in Australia, Good Earth Cotton. Steeped in classic denim silhouettes and reworked for the new woman. Nobody Denim has long been celebrated for making women feel more confident in their world and themselves. Designed from the details up, Nobody believes style is as much about the attitude as it is about the purpose – constantly refining and defining. Nobody Denim designs for the longevity of their collections and the Australian country.
These principles are enacted in their commitment to ethical manufacturing. Showroom-X and Nobody Denim care about our impact. That’s why we have joined forces to create the First Certified Positive Denim Capsule Collection, empowering our team and customers to contribute to improved environmental production standards. We can’t do this without the power of transparency. Our collaboration sees us partner with FibreTrace, a transparency technology that follows the denim pieces from raw fibre source right through to the finished product. The supply chain is completely unmasked. This collection is also authentically Australian, having been crafted from Good Earth Cotton that is grown on Australian soil and made by Australian hands. To learn more about Fibretrace, read our Musing with Danielle Stratham, a second-generation cotton farmer who, in 2018, founded FibreTrace alongside like-minded leaders in the global textile industry.
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