Showroom-X proudly presents our #WeWearAustralian brands for 2021.
About the Initiative
#WeWearAustralian is an initiative born from the need to unite the Australian fashion industry, bolster demand for Australian fashion, demonstrate a commitment to our community, and in the process, uplift Australians in need. Showroom-X presents its second edition of #WeWearAustralian, starting with an Australia wide campaign in September and culminating in an International campaign, showcasing Australian design to a global audience.
We are incredibly proud to present the #WeWearAustralian 2021 International campaign. This year, we have seen 170 Australian fashion brands come together in a collaborative movement to highlight Australian design and local talent. Partnering with Tourism WA, our industry initiative highlights the incredible talent of Australian design against the breathtaking backdrop of the North West of Australia. From Gantheaume Point to Cable Beach in Broome, the 2021 edition of #WeWearAustralian presents an incredible visualisation of our nation's people and place.
There has never been a more crucial moment in time to support the Australian fashion industry and again rally together in a collaborative effort #bettertogether. The #WeWearAustralian campaign showcased 86 looks, combining up-and-coming Australian designers with heritage labels to democratise exposure and mutually uplift every participating brand.
#WeWearAustralian supports the industry in its entirety – from designers to manufacturers, both of whom feel the continuing and increasing impact of Covid-19 with the extended retail closures & lockdowns across the majority of our country. Whether these labels design, manufacture or operate onshore, they are all creating jobs and maintaining Australia's highly regarded reputation within the global fashion market.
To participate, we asked our brands to make a tax-deductible financial donation or a pledge of product (or both) to our partnering charity, Thread Together. #WeWearAustralian 2020 saw an incredible 128 brands supporting our charitable partner Thread Together, with more than 10,000 disadvantaged Australians outfitted with wardrobes over the campaign's 3 weeks.
#WeWearAustralia 2021 has been a resounding success. 171 participating Australian brands have together helped us raise $21,695 and 15,120 units of clothing donated (378 cartons). It costs Thread Together approximately $5 to supply a wardrobe to those in need. #WeWearAustralian 2021 dressed 4885 Australians with a full 27 piece wardrobe.*
To participate, we asked our brands to make a tax-deductible financial donation or a pledge of product (or both) to our partnering charity,Thread Together.#WeWearAustralian 2020 saw an incredible 128 brands supporting our charitable partner Thread Together, with more than 10,000 disadvantaged Australians outfitted with wardrobes over the campaign's 3 weeks.
Thread Together also sent clothing directly to Showroom-X to supply #WeWearAustralian campaign photoshoot model Cindy Rostron's Arnhem Land-based community with wardrobes.
We want to restore dignity and hope for every Australian. Reuniting with charitable organisation Thread Together allows us to drive social, environmental and community change while supporting communities in crisis by rescuing clothes from landfill and redirecting them to the people in need. Thread Together has 8 Clothing Hubs and a fleet of 8 Mobile Wardrobe Vans across the country. They partner with over 500 designers and manufacturers and over 600 social welfare agencies and charities, currently providing clothing to ~2,000 people in need per week all around the country.
From the Australian public, we ask that if you have the ability to purchase right now, look to our local industry for inspiration & buy Australian brands.
Showroom-X continues the digital and social media marketing campaign to drive further traffic to all participating #WeWearAustralian brands.
We applaud those who can help in this time of need. This is Showroom-X's dedication to our industry.
* Donations are still being received.
About Thread Together
Thread Together’s mission is to deliver new, good quality clothing and footwear to people in our community who are doing it tough. Thread Together and Showroom-X believe that we can restore dignity and hope for men, women and children who are going through a difficult time by providing the opportunity to choose a complete wardrobe of new clothes.
We know the power that well-fitted, well-made clothing has on our lives, and want everyone to have the opportunity to find confidence and empowerment in their mode of dress. This helps to restore dignity and hope, support communities in crisis and fight fashion waste by rescuing clothes from landfill and redirecting them to people in need. Thread Together recognises that tough times eventually subside, but in the midst of struggle, the best support should be afforded to get people back on track.
Words From The Founders
“I was so moved by the participation in the #WeWearAustralian movement in 2020. It helped Showroom-X realise a dream we have for a collaborative fashion industry here in Australia. I am so proud that within 12 months of launching Showroom-X, we can again launch this charitable initiative to support those in Australia who need it the most.” - Kelly Atkinson, Showroom-X Creative Director.
“The Australian fashion industry has never experienced tougher times, but we are a creative and resilient industry. By uniting and putting a spotlight on the industry impact and response we are able to support each other and contribute to the rebuild of Australia.” - Richard Poulson, Showroom-X Chief Executive.