SIR.

Welcome to SIR, the contemporary womenswear brand that has captured hearts worldwide with its minimalist aesthetic and timeless silhouettes. Founded in 2014 by Nikki Campbell and Sophie Coote, SIR. has become synonymous with high-quality wardrobe essentials designed for the modern woman. Their commitment to ethically sourced fabrications ensures that you can feel good about what you wear.

At SIR, they believe in the power of simplicity and versatility. The collection features a range of minimal and feminine pieces that can effortlessly take you from day to night. They are committed to understated elegance.

We understand that the SIR woman is not defined by one specific style or persona. She is a woman with her own distinct personal style and a sense of adventure. Whether she's lounging by the pool or exploring new destinations, she embraces a carefree and timeless attitude. Our signature throw-on-and-go style allows her to effortlessly embody the spirit of eternal summer.

As founders of SIR. The Label, Nikki Campbell and Sophie Coote are involved in every aspect of the business. From creative direction and design to leading strategic decisions, their vision and passion shine through in every collection.

Discover the allure of SIR The Label and shop our range of dresses, clothing, and swimwear today. Don't miss out on our stockists, sales, and exclusive offers. Elevate your wardrobe with SIR and embrace a life less complicated and more stylish.