WEWEARAUSTRALIAN X AUSTRALIA POST

Three Day Activation

WeWearAustralian and Australia Post are bringing a touch of Australia to New York city with an immersive retail space featuring a curation of Australian fashion designers.

Customers are invited to shop these exclusive collections in store during the 3 day activation with luxury hand-picked gift bags for the first 50 customers.

Opening Friday Feb 7-9.

Featured Designers

Embodying our four pillars of emerging, established, sustainable and Australian made. Discover our hand-picked selection of Australian design talent that will feature an exclusive collection in our New York concept store.

Proudly supported by Australia Post.

Visit us from Friday Feb 7 for these exclusive offers...

Gift Bags for first 50 purchases

Hand picked git bags for the first 50 customers including product from iconic Australian brands Frank Green, Lumira Atelier, Loco love, and more...

Complimentary Coffee

Escape the cold and take a moment to shop with a complimentary Australian coffee from our partners, Hole in the Wall Coffee.

Try-on in store

Shop exclusive collections from our curation of brands with the confidence of trying on in store before you purchase.

JOIN US IN NEW YORK

Register to be notified about the New York store opening details and featured in-store designers.


WeWearAustralian

WeWearAustralian is more than just an initiative. It's a community-driven movement born from a sense of commitment and connection to our industry, uniting us all in our respect for Australian fashion. We stand as advocates for Australian fashion, community, and purpose. What began as a collective response to challenging times has evolved into a movement that transcends borders, celebrating the very best of Australian creativity and resilience.

Founded by Showroom-x
REFLECTIONS II

The WeWearAustralian Edition 4 campaign captures Australia’s finest creative talent with the creative direction of Kelly Atkinson, photographer Pierre Toussaint and motion director Ryan Murphy. The imagery, shot in iconic Sydney locations, features emerging models like Caleb Durant from Red Bluff and Latahlia Hickling from Byron Bay, along with Sydney-based stars Josephine Akuei and Sophia Gerakas, all representing the diversity and vibrancy of Australian
fashion.

WE ARE #BETTERTOGETHER

“In today’s challenging economic climate, it’s vital to support our homegrown brands and help them expand internationally. Our partnership with Australia Post provides the tools and infrastructure needed for Australian designers to thrive globally.”
- Founder, Kelly Atkinson

As founders of WeWearAustralian, Showroom-X stands as united advocates for Australian fashion, community, and purpose. What began as a collective response to challenging times has evolved into a movement that transcends borders, celebrating the very best of Australian creativity and resilience. With this exciting new chapter, WeWearAustralian continues to champion Australian fashion's resilience, innovation, and talent.

Industry

Igniting collaboration between more than 350 of Australia's established and emerging fashion brands we work to united our fashion industry to perpetuate growth and development.

Community

Via an ongoing partnership with Thread Together, WeWearAustralian has helped to dress 52,000 disadvantaged Australians thanks to brand and industry donations.

Education

With an engaged audience reach of over 20 million people, WeWearAustralian provides a platform to showcase Australian fashion to a global market.

"Highlighting the resilience of the Australian fashion industry, We Wear Australian connects consumers to the stories behind their favourite brands."

Vogue Australia

"A united front from Australian designers, proving that fashion has the power to connect communities."

– The West Australian

"In an era of global transformation and economic challenges, the campaign underscores a critical message that supporting Australian fashion is paramount."

- RUSSH Magazine

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#BETTERTOGETHER
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