WeWearAustralian
WeWearAustralian is more than just an initiative. It's a community-driven movement born from a sense of commitment and connection to our industry, uniting us all in our respect for Australian fashion. We stand as advocates for Australian fashion, community, and purpose. What began as a collective response to challenging times has evolved into a movement that transcends borders, celebrating the very best of Australian creativity and resilience.
Founded by Showroom-x
The WeWearAustralian Edition 4 campaign captures Australia’s finest creative talent with the creative direction of Kelly Atkinson, photographer Pierre Toussaint and motion director Ryan Murphy. The imagery, shot in iconic Sydney locations, features emerging models like Caleb Durant from Red Bluff and Latahlia Hickling from Byron Bay, along with Sydney-based stars Josephine Akuei and Sophia Gerakas, all representing the diversity and vibrancy of Australian
fashion.
NEW YORK FASHION WEEK '25
This movement proves the power of collaboration, and Australia Post has been instrumental in turning our vision into a nationwide reality. Their support has allowed us to extend our reach across the country, delivering not just packages but meaningful support to those who need it most.
The WeWearAustralian x Australia Post NYFW 2025 experience promises to be a sensory delight. With an immersive retail space in New York City, visitors will be transported to the heart of Australia through design elements like red earth floors and tea tree accents. A selection of leading Australian designers will be showcased, bringing our country’s rich design heritage to the global forefront.
*More announcements coming soon*
As Showroom-X founded We Wear Australian, we stand united as advocates for Australian fashion, community, and purpose. What began as a collective response to challenging times has evolved into a movement that transcends borders, celebrating the very best of Australian creativity and resilience.
Referencing the campaign’s growth, “In today’s challenging economic climate, it’s vital to support our homegrown brands and help them expand internationally. Our partnership with Australia Post provides the tools and infrastructure needed for Australian designers to thrive globally.” — Kelly Atkinson
With this exciting new chapter, We Wear Australian continues to champion Australian fashion's resilience, innovation, and talent.
SUPPORTING SINCE 2020
IN THE PRESS
