WeWearAustralian is an initiative born from a sense of commitment and connection to community to unite our fashion industry. Showcasing the best of Australian design, WeWearAustralian provides a platform for emerging and established brands to showcase their artistry among a community of industry talent.


WeWearAustralian, sponsored by Tourism Western Australia for the second year in a row, have partnered with non-for-profit Thread Together since 2020 with a vision to help clothe Australians in need. Join us in supporting Australian brands, so in turn, we can support our Australian communities.


“This campaign was based on reflection.
 How [the pandemic] has made consumers reflect on who they invest in, and why.
 And, similarly, brands: reflection on how they want to operate in the new post-Covid industry.
 Covid showed us how to slow down – forced our hand, yes… in this shoot, I tried to recapture that stillness.”

 — Kelly Atkinson

In The Press

Register Your Interest

WeWearAustralian is constantly exploring new opportunities and engaging with talented designers. If you are interested in partnering with us, please register your interest below.