Shop the New York Edit online.
WeWearAustralian and Australia Post brought a touch of Australia to New York city with an immersive retail space featuring a curation of Australian fashion designers from Feb 7-9, 2025.
Missed us in New York? Shop the full New York edit online with free shipping to the US till March 9.
Featured Designers
Embodying our four pillars of emerging, established, sustainable and Australian made. Discover our featured Australian designs from the WeWearAustralian New York concept store.
Proudly supported by Australia Post.
REGISTER YOUR INTEREST
We're closed for now, but register your interest below to bring WeWearAustralian back to New York City.
WeWearAustralian
WeWearAustralian is more than just an initiative. It's a community-driven movement born from a sense of commitment and connection to our industry, uniting us all in our respect for Australian fashion. We stand as advocates for Australian fashion, community, and purpose. What began as a collective response to challenging times has evolved into a movement that transcends borders, celebrating the very best of Australian creativity and resilience.
Founded by Showroom-x
The WeWearAustralian Edition 4 campaign captures Australia’s finest creative talent with the creative direction of Kelly Atkinson, photographer Pierre Toussaint and motion director Ryan Murphy. The imagery, shot in iconic Sydney locations, features emerging models like Caleb Durant from Red Bluff and Latahlia Hickling from Byron Bay, along with Sydney-based stars Josephine Akuei and Sophia Gerakas, all representing the diversity and vibrancy of Australian
fashion.
WE ARE #BETTERTOGETHER
“In today’s challenging economic climate, it’s vital to support our homegrown brands and help them expand internationally. Our partnership with Australia Post provides the tools and infrastructure needed for Australian designers to thrive globally.”
- Founder, Kelly Atkinson
As founders of WeWearAustralian, Showroom-X stands as united advocates for Australian fashion, community, and purpose. What began as a collective response to challenging times has evolved into a movement that transcends borders, celebrating the very best of Australian creativity and resilience. With this exciting new chapter, WeWearAustralian continues to champion Australian fashion's resilience, innovation, and talent.
Industry
Igniting collaboration between more than 350 of Australia's established and emerging fashion brands we work to united our fashion industry to perpetuate growth and development.
Community
Via an ongoing partnership with Thread Together, WeWearAustralian has helped to dress 52,000 disadvantaged Australians thanks to brand and industry donations.
Education
With an engaged audience reach of over 20 million people, WeWearAustralian provides a platform to showcase Australian fashion to a global market.
