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SIR.

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New in
Sunview String Triangle Top SIR.
$100
New in
Laredo Zip Top Ecru SIR.
$390
New in
Dahlia Mini Dress Tangerine SIR.
$560
New in
Rosalia Pant Ivory SIR.
$290
New in
Rosalia Cami Ivory SIR.
$220
New in
Stella Wide Leg Jean White SIR.
$320
New in
Sunview String Brief SIR.
$100
New in
Adrienne Layered Dress Monocrome SIR.
$560
New in
Adrienne Cami Monocrome SIR.
$290
New in
Adrienne Midi Skirt SIR.
$390
Midnight Mini Skirt SIR.
$420
Midnight Crop Jacket SIR.
$490
Midnight Trench SIR.
$650
Midnight Belted Skirt SIR.
$460
Edie Mini Short SIR.
$300
Edie Pant SIR.
$390
Edie Ruched Sleeve Shirt SIR.
$360
Lucid Bias Slip Dress SIR.
$490
Strobe Cowl Top SIR.
$290
Jones Off Shoulder Mini Dress SIR.
$620
Jones Gown SIR.
$590
Aries Bias Skirt SIR.
$420
Aries Cami SIR.
$290
Ezra Bodysuit SIR.
$290
Ezra Gown SIR.
$520
Lush Midi Skirt SIR.
$460
Libertine Fitted Tee SIR.
$220
Welcome to SIR, the contemporary womenswear brand that has captured hearts worldwide with its minimalist aesthetic and timeless silhouettes. Founded in 2014 by Nikki Campbell and Sophie Coote, SIR. has become synonymous with high-quality wardrobe essentials designed for the modern woman. Their commitment to ethically sourced fabrications ensures that you can feel good about what you wear.

At SIR, they believe in the power of simplicity and versatility. The collection features a range of minimal and feminine pieces that can effortlessly take you from day to night. They are committed to understated elegance.

We understand that the SIR woman is not defined by one specific style or persona. She is a woman with her own distinct personal style and a sense of adventure. Whether she's lounging by the pool or exploring new destinations, she embraces a carefree and timeless attitude. Our signature throw-on-and-go style allows her to effortlessly embody the spirit of eternal summer.

As founders of SIR. The Label, Nikki Campbell and Sophie Coote are involved in every aspect of the business. From creative direction and design to leading strategic decisions, their vision and passion shine through in every collection.

Discover the allure of SIR The Label and shop our range of dresses, clothing, and swimwear today. Don't miss out on our stockists, sales, and exclusive offers. Elevate your wardrobe with SIR and embrace a life less complicated and more stylish.
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