Our Story
Showroom-X
Showroom-X is a refined digital platform dedicated to showcasing the best of the Australian spirit through luxury fashion, wellness, bespoke art and design. Guided by a distinctive and timeless point of view, we bring audiences a considered blend of commerce and content, presented in a diverse offering of ready-to-wear pieces, accessories, art objects for the home and wellness products for the mind, body and soul.
Founded in 2019 by Richard Poulson and Kelly Atkinson, our mission is to provide our discerning local and international clientele with a personal approach to retail. We advocate a pure and artisanal philosophy for modern dressing, prizing craftsmanship, pure materials, quiet pleasures and modern heirlooms above all else. We draw constant inspiration from the natural rhythms of the Australian landscape and the liberated, active lifestyle it nurtures.
Showroom-X has established itself as a thought leader, creating worldwide campaigns and virtual conferences to connect global industries. Richard led the We Wear Australian campaign, an initiative designed to raise awareness for our peers in the Australian Fashion Industry who suffered immensely due to the global coronavirus pandemic. This acted to unite and put a spotlight on the industry impact and foster mutual support and contribute to the rebuild of the Australian fashion industry. As a result, CEO Richard Poulson was appointed to the Business of Fashion initiated Global Fashion Council, and Showroom-X awarded the Australian Fashion Laureate for Innovation and Change.
Our curated editorial selection, Musings, offers a glimpse inside the creative spaces of our favourite designers, artists and muses. From behind-the-scenes access and digital styling sessions to unique travel destination diaries and seasonal trend forecasting, Showroom-X is a meeting place for discovery, exclusive creations and insightful encounters. Be inspired by our ever-evolving selection of treasured products and global voices. Welcome to Showroom-X.
Principles and Practices
The foundational pillars that shape both our editorial direction and our product curation are intrinsic to the Australian identity: Human Craft (a step away from the industrial, and appreciation of local workmanship and the beauty of imperfection), Nature’s Rhythms (spotlighting pure materials, and an alignment with the great outdoors and great indoors alike) and Maximal Minimalism (quiet pleasures and personal luxury - where texture, colour and silhouette work together in delicate harmonies).
Showroom-X is founded upon the fundamental belief that less is more. Our philosophy centres on slow fashion - we do not subscribe to the traditional seasonal calendar. Rather, we choose to curate our platform with transeasonal pieces that are not trend-based, and can be loved, worn and styled in different ways over long periods of time.
We do not believe that wasteful, fast fashion is good for you or the environment. We prefer to encourage you to buy less and invest in quality. Showroom-X takes care to select pieces for our stable that are modern yet classic, multi-seasonal, and versatile enough to create a wardrobe for all occasions.
We offer innovative pre-order functionality across many of our brand partnerships, allowing designers to produce pieces as they are ordered. We believe this promotes a more sustainable relationship to your clothes while dramatically reducing over-production and returns.
Showroom-X is committed to continuously learning and improving upon our personal practices surrounding sustainable production and consumption. We pledge to act with honesty and transparency, and endeavour to help solve the fashion industry’s ongoing battle with excess.
Acknowledgement of Country
We acknowledge the Whadjuk Nyoongar people of the greater Walyalup region as the Traditional Owners and custodians of the land on which this project was founded. We pay our respects to Elders past and present and emerging.
