Three Day Activation
WeWearAustralian and Australia Post are bringing a touch of Australia to New York city with an immersive retail space featuring a curation of Australian fashion designers.
Customers are invited to shop these exclusive collections in store during the 3 day activation with luxury hand-picked gift bags for the first 50 customers.
Opening Friday Feb 7-9 in West Village, NYC.
Featured Designers
Embodying our four pillars of emerging, established, sustainable and Australian made. Discover our hand-picked selection of Australian design talent that will feature an exclusive collection in our New York concept store.
Proudly supported by Australia Post.
Visit us from Friday Feb 7 for these exclusive offers...
Gift Bags for first 50 purchases
Hand picked gift bags for the first 50 customers including product from iconic Australian brands Frank Green, Lumira Atelier, Loco love, and more...
Complimentary Coffee
Escape the cold and take a moment to shop with a complimentary Australian coffee from our partners, Hole in the Wall Coffee.
Try-on in store
Shop exclusive collections from our curation of brands with the confidence of trying on in store before you purchase.
JOIN US IN NEW YORK
RSVP to recieve the New York store address on Feb 3!
STORE FAQS
What payment types will be available?
We accept all major card payments; however, please note we are a cashless store.
Can I try on the clothing in-store?
Absolutely. We invite you to visit us and discover your favourite brands in person during February 7–9, 2025.
When are you open, and where are you located?
We will open to the public for a limited three-day period, from Friday Feb 7 to Sunday Feb 9, 2025, between 11am and 6pm. The store will be located in West Village, New York City (RSVP to receive the full address on Feb 3)
Do I need to RSVP or book an appointment?
No reservations or appointments are necessary—please stop by during opening hours to browse the store.
What products will be in-store?
Our curated in-store collection will feature pieces from the brands listed above, with additional exclusive items from other labels. An extended collection is available to shop online via Showroom-X, with free shipping to Metro USA for a limited time.
How do I purchase in store?
The WeWearAustralian Concept Store will serve as an immersive showroom. Customers will be able to try on items with some products available to take home on the day. All other orders will be processed through our online portal on the day.
Can I order online if something isn’t available in my size?
Yes, we will showcase sample stock in-store, with additional sizes and products available online. Most items will be processed through our online store, while a select range will be available for same-day take-home. All purchases made in-store will also qualify for free shipping.
If I purchase online, can I pick it up in-store?
No, all online purchases are fulfilled from external locations and cannot be collected from our New York store.
Who can I contact if I have a question?
For online shopping enquiries, please visit the Showroom-X Contact Us page. For questions specific to our New York store, we recommend reaching out via Instagram DM at @wewear_australian.
WeWearAustralian
WeWearAustralian is more than just an initiative. It's a community-driven movement born from a sense of commitment and connection to our industry, uniting us all in our respect for Australian fashion. We stand as advocates for Australian fashion, community, and purpose. What began as a collective response to challenging times has evolved into a movement that transcends borders, celebrating the very best of Australian creativity and resilience.
Founded by Showroom-x
The WeWearAustralian Edition 4 campaign captures Australia’s finest creative talent with the creative direction of Kelly Atkinson, photographer Pierre Toussaint and motion director Ryan Murphy. The imagery, shot in iconic Sydney locations, features emerging models like Caleb Durant from Red Bluff and Latahlia Hickling from Byron Bay, along with Sydney-based stars Josephine Akuei and Sophia Gerakas, all representing the diversity and vibrancy of Australian
fashion.
WE ARE #BETTERTOGETHER
“In today’s challenging economic climate, it’s vital to support our homegrown brands and help them expand internationally. Our partnership with Australia Post provides the tools and infrastructure needed for Australian designers to thrive globally.”
- Founder, Kelly Atkinson
As founders of WeWearAustralian, Showroom-X stands as united advocates for Australian fashion, community, and purpose. What began as a collective response to challenging times has evolved into a movement that transcends borders, celebrating the very best of Australian creativity and resilience. With this exciting new chapter, WeWearAustralian continues to champion Australian fashion's resilience, innovation, and talent.
Industry
Igniting collaboration between more than 350 of Australia's established and emerging fashion brands we work to united our fashion industry to perpetuate growth and development.
Community
Via an ongoing partnership with Thread Together, WeWearAustralian has helped to dress 52,000 disadvantaged Australians thanks to brand and industry donations.
Education
With an engaged audience reach of over 20 million people, WeWearAustralian provides a platform to showcase Australian fashion to a global market.
