WeWearAustralian
WeWearAustralian is more than just an initiative. It's a community-driven movement born from a sense of commitment and connection to our industry, uniting us all in our respect for Australian fashion. We stand as advocates for Australian fashion, community, and purpose. What began as a collective response to challenging times has evolved into a movement that transcends borders, celebrating the very best of Australian creativity and resilience.
Founded by Showroom-x
Launching in February of 2025, the WeWearAustralian x Australia Post NYFW retail experience promises to be a very impactful moment for Australian fashion on the global fashion scene. With an immersive retail space in New York City, visitors will be transported to the heart of Australia, showcasing a selection of leading Australian designers and iconic native flora, bringing our country’s rich design heritage to the global forefront.
This movement proves the power of collaboration, and Australia Post has been instrumental in turning this vision into a nationwide reality. Their support has allowed WeWearAustralia to extend it's reach across the country, delivering not just packages but meaningful support to brands Australia wide.
The WeWearAustralian Edition 4 campaign captures Australia’s finest creative talent with the creative direction of Kelly Atkinson, photographer Pierre Toussaint and motion director Ryan Murphy. The imagery, shot in iconic Sydney locations, features emerging models like Caleb Durant from Red Bluff and Latahlia Hickling from Byron Bay, along with Sydney-based stars Josephine Akuei and Sophia Gerakas, all representing the diversity and vibrancy of Australian
fashion.
WE ARE #BETTERTOGETHER
As Showroom-X founded We Wear Australian, we stand united as advocates for Australian fashion, community, and purpose. What began as a collective response to challenging times has evolved into a movement that transcends borders, celebrating the very best of Australian creativity and resilience.
Referencing the campaign’s growth, “In today’s challenging economic climate, it’s vital to support our homegrown brands and help them expand internationally. Our partnership with Australia Post provides the tools and infrastructure needed for Australian designers to thrive globally.” — Kelly Atkinson
With this exciting new chapter, We Wear Australian continues to champion Australian fashion's resilience, innovation, and talent.
SUPPORTING SINCE 2020
Industry
Igniting collaboration between more than 350 of Australia's established and emerging fashion brands we work to united our fashion industry to perpetuate growth and development.
Community
Via an ongoing partnership with Thread Together, WeWearAustralian has helped to dress 52,000 disadvantaged Australians thanks to brand and industry donations.
Education
With an engaged audience reach of over 20 million people, WeWearAustralian provides a platform to showcase Australian fashion to a global market.
IN THE PRESS
Ragtrader
"We Wear Australian showcases the rich diversity and innovation of Australian fashion, globally elevating its reputation."
Grazia Magazine
"A powerful reminder of why Australian design matters, combining sustainability, creativity, and collaboration."
Harpers Bazaar
"Lockdowns might be a distant memory, but WeWearAustralian lives on with a mission statement of becoming a permanent voice for the Australian fashion industry."
