WeWearAustralian is an initiative born from a sense of commitment and connection to community to unite our fashion industry.

WeWearAustralian sponsored by Tourism Western Australia for the second year in a row, have partnered with non-for-profit Thread Together since 2020 with a vision to help clothe Australians in need.
Join us in supporting Australian brands, so in turn, we can support our Australian communities.


“This campaign was based on reflection.
 How [the pandemic] has made consumers reflect on who they invest in, and why.
 And, similarly, brands: reflection on how they want to operate in the new post-Covid industry.
 Covid showed us how to slow down – forced our hand, yes… in this shoot, I tried to recapture that stillness.”

 — Kelly Atkinson

In The Press